Martech

DECEMBER 5, 2022

With more than 20 years of experience in digital marketing, Jen has done it all. Her first email marketing job with ExactTarget (now Salesforce Marketing Cloud) got her hooked on the data-centered rationale behind email design. Company: Holistic Email Marketing Website: Holistic Blog Twitter: @KathPay (7.8K

Email Marketing 125

Email Marketing CMO Marketing Marketers 125

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Adding a virtual element to an in-person event was viewed as steeply increasing costs and there was concern that vigorous promotion of virtual aspects could depress live attendance.

CMO 82

CMO Event Marketing Global Marketing Marketing 82

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. And use these insights to tell a story. We MUST build confidence and trust. Be innovative 2.)

Thought Leadership 91

Thought Leadership Transform Marketing Marketers 91

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading? billion monthly users.

Digital Marketing 84

Digital Marketing Marketing Strategy Shoppers User-Generated 84

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% Digital advertising now receives 40.7% of UK marketing budgets, up 18.5

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge.

Customer 98

Customer CMO Customer Journey Non-Profit 98