Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. of CMOs stated that they would use generative AI to create blogs, and 62.2%

User-Generated 143

User-Generated CMO Marketers Marketing 143

Marketing Insider Group

DECEMBER 15, 2021

Research Based Strategy. Content marketing research is never ending. And data-driven marketing is only becoming more and more important. Keep The Content Marketing Momentum Going. Marketing became one of the most adaptable industries during the pandemic. Overcome The Traditional Marketing Mindset.

Content Marketing 143

Content Marketing Traditional Marketing Marketers Marketing 143

Orbit Media Studios

JANUARY 22, 2025

Size and topical focus of the content marketing program Local focus and geography Its a very broad analysis from a very small file. Here is the competitive analysis prompt : You are a digital marketing strategist, highly skilled in detailed competitive analysis based on website structure. And now you have the prompts.

Branding 65

Branding SEO Whitepaper CMO 65

Adobe Experience Cloud Blog

DECEMBER 17, 2019

What’s exciting about BERT, is that it supports the mission of engagement marketing. Marketo explains , “Resourceful, actionable, helpful websites are the ones that users linger on, click through, link up with, and return to, so modern digital marketing means good SEO.”. Does this mean it’s time to abandon keywords in 2020?

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. People are multifaceted and the use of such demographics alone is limited at best in the digital world.

Millennials 134

Millennials Thought Leadership CMO Marketers 134

Hubspot Marketing

JANUARY 7, 2024

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

AUGUST 10, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you being creepy? A critical component of GTM is identifying the needs of industries, markets, segments and/or accounts and then building solutions around it.

Whitepaper 112

Whitepaper Transform CMO Market Segmentation 112

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. HubSpot Academy’s Digital Marketing Course.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Marketing Insider Group

NOVEMBER 10, 2020

There were really no surprises: Search Engine Optimization (SEO), or the ability to track and report the success of digital content/programs was the top-rated priority. And once they are on board make sure that your marketing efforts are aligned with their data leadership and supported by proper governance.

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Adobe Experience Cloud Blog

MARCH 13, 2017

Marketing leaders not only look to meet the challenges their audience faces today but anticipate the challenges they will face in the future. Are you a future-ready marketing leader? In The 3 Key Pillars for Potent Content Marketing, international influencer (is it weird if I call him a superstar?),

Transform 126

Transform Thought Leadership CMO Marketers 126

Rock Content

FEBRUARY 17, 2023

Take a look: The First Steps of Content Marketing in 2022 For the first Jam Session of the year, we had the Senior Market Research Manager of SEMRush, Fernando Angulo as our guest speaker. Fernando brought great insights regarding marketing trends and potential paths to follow. Stay tuned for the next episodes!

CMO 75

CMO SEO Entertainment Marketers 75

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. This is something I could build on with some market research. ChatGPT for marketing research Let’s say we want to extend our electric bicycle operations to Europe. Kalkhoff 2.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

The Social CMO

OCTOBER 7, 2021

Dear CMOs: First and foremost, you have my utmost respect. In a word: Research. Not long ago I was speaking with a CMO of Brand X and they were excitedly telling me about some consumer research they had just completed. We’re going to follow what the research shows from both our own study as well as the other one.

CMO 52

CMO Market Research Advertisers Advertising 52

Duct Tape Marketing

JANUARY 4, 2023

Grow Your Business Faster Through Experimentation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warden. In this episode of the Duct Tape Marketing Podcast , I interview Andrew Warden. Hello, welcome to another episode of the Duct Tape Marketing Podcast. We'll talk about that time.

CMO 95

CMO SEO Direct Mail Advertisers 95

Buffer Marketing

JULY 5, 2023

You'll end up creating copycat content If you search the keyword digital marketing , you'll see ranking pages discussing benefits, approaches, and strategies, but no unique angles or take on the topic. Scanning those pages will limit your creativity.

Influencer Marketing 117

Influencer Marketing SEO Law CMO 117

Martech

FEBRUARY 15, 2022

In some cases, these “integrated” suites are natively nothing more than a collection of acquired point solutions that form what the vendor calls a digital experience platform. Global research and consulting firm Verified Market Research says the Global Digital Experience Platform Market size was valued at USD 15.88

Outbound Marketing 102

Outbound Marketing CMO Management Customer 102

Content Marketing Institute

JULY 24, 2018

” Andy Crestodina , co-founder, CMO, Orbit Media. Courtney Cox Wakefield , manager, digital marketing, Children’s Health. HANDPICKED RELATED CONTENT: 3 Keyword Research Trends to Reshape Your Content Optimization. Research requires resources. I’d fly in top speakers to present on top topics.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Power Digital Marketing

JANUARY 19, 2023

“Marketing data” refers to any bit of information that brands can use to make marketing decisions. 5 Detailed marketing analytics lets brands identify pain points throughout the customer journey and nip them in the bud. The CMO Survey: Marketing in a Post-Covid Era. The CMO Survey: Marketing in a Post-Covid Era.

Analytics 52

Analytics Non-Profit CMO Transform 52

Sprout Social

AUGUST 1, 2019

Traditional & digital marketing. Social sits at the intersection of marketing, customer experience and sales and is the source of so much valuable business intelligence. Your ability to connect your social strategy to larger marketing and business goals is what will take your career to the next level.

Management 112

Management Copywriting Communications Social Media Marketing 112

Hubspot Marketing

DECEMBER 11, 2023

Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information.

User-Generated 120

User-Generated Marketers Marketing Copywriting 120

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Who was targeted? Titles: Director & above? Industries: Tech, BFSI, Healthcare, Pharma, Media, Entertainment, Education, eCommerce?

Transform 52

Transform CMO Marketers Marketing 52

Unbounce

JULY 12, 2023

Listen to our hosts, Pete Housely and James Thomson, find out the answer by talking to esteemed guest and marketing maven, Andrew Lionis , SVP of Strategy and Client Solutions at Datawyze, and learning how marketing agencies are using AI themselves to win in this new world. Welcome to Unprompted, a podcast about AI marketing.

User-Generated 96

User-Generated Whitepaper B2C Product 96

The CMO Survey

SEPTEMBER 13, 2022

However, we can address the question of how the pandemic has changed marketing. The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. This 29th edition examines how marketers are approaching strategies, spending, and organization in a post-Covid environment.

CMO 130

CMO Analytics Marketers Marketing 130

Set Up

MARCH 5, 2024

In 2019, as a tribute to Women’s History Month, we started the “ Women in Marketing Series ,” featuring the stories of more than 40 women over the years, and inspiring the start of our “ In This Dame and Age ” virtual event where women marketers could network, brainstorm, and share insights and advice. Jewett: All things digital.

CMO 59

CMO Marketers Marketing Health 59