Adobe Experience Cloud Blog

APRIL 25, 2017

Steve described that today with digital marketing as the norm, marketers expect to be able to reach millions of people in an instant. As marketers, our success is hitting a limit—as we bump up against the law of diminishing returns. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Martech

DECEMBER 12, 2022

Marketers report only using 42% of their martech stack capabilities. Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. CMOs should invest in martech training. Product management and product marketing practices.

Customer Journey 112

Customer Journey Thought Leadership CMO Management 112

Sprout Social

MAY 25, 2022

Their ability to inform your content, demand gen, product marketing or pricing strategies is unmatched because social is the center of everything. In fact, I believe social media managers are the next CMO. How to build a successful internal recruiting program.

CMO 129

CMO Social Media Marketing Price Management 129

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? Marketing-sourced revenue and pipeline velocity,” said Chris Walker, CEO, Refine Labs.

Shopper Market 120

Shopper Market Millennials Shoppers Shipping 120

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and we’re talking about Facebook yet again. James Delande, Director of Product Marketing for BrandMaker, in his MarTech conference talk (free registration required).

Transform 115

Transform CMO Advertising Advertisers 115

Duct Tape Marketing

JUNE 13, 2024

She leads the marketing team at Clutch, the leading global marketplace for business service providers since 2022. She focuses on building a multidisciplinary marketing team to drive growth for both buyers and vendors. Everything from accounting firms to digital marketing agencies, to web development companies all over the globe.

CMO 90

CMO Transform Price Digital Marketing 90

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. Whether you’re looking for an internal or external candidate, here are some key phrases that will make their credentials stand out: Marketing automation.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

APRIL 18, 2017

Account-Based Marketing Meet-Up—Mike Telem, VP of Product Marketing at Marketo and GM of Marketo Israel. Summit consists of numerous opportunities for you to meet with like-minded marketers, experts from Marketo who practice account-based marketing with our product, and partners who can help you get started on your ABM journey.

Thought Leadership 91

Thought Leadership CRM Marketing Marketers 91

Power Digital Marketing

JANUARY 19, 2023

With concrete data, there’s no need to have a lengthy discussion about reallocating funds from one marketing platform to another—the answer is already self-evident. #2 2 Data leads to more insightful product development Successful product marketing is only possible with a marketable product. link] Deloitte.

Analytics 52

Analytics Non-Profit CMO Transform 52

Litmus

OCTOBER 26, 2022

Reminder: not everyone speaks marketing technology (or martech). Martech language is not universal,” says Alicia Garside (Digital Marketing Production Manager, TELUS Health ). Email makes all of your marketing better. Lauren Meyer (CMO, SocketLabs ) has over 16 years of experience in email marketing.

CRM 103

CRM Email Marketing Finance Education 103

Content Marketing Institute

SEPTEMBER 20, 2018

Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities.

CMO 89

CMO Management Product Customer 89

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Who was targeted? Titles: Director & above? Industries: Tech, BFSI, Healthcare, Pharma, Media, Entertainment, Education, eCommerce?

Transform 52

Transform Marketing CMO Marketers 52

Hubspot Marketing

DECEMBER 28, 2023

Digital Marketing Strategist Lindsay Kolowich , adds: “Cooking at home is time you wouldn’t have spent meal prepping if you’d been in the office that day, and I find the minutes can add up in the end. Alec Biedrzycki , product marketer at AirTable, says, “I remove all social networks from my toolbar bookmarks.

Energy 109

Energy Food Entertainment Logistics 109

Animalz blog

MAY 3, 2024

A marketing organization is likely made up of several teams, each with their own specialties (product marketing, paid, SEO, social, brand, etc.). ” One other challenge is the potential for layers of hierarchy between a CMO and their content team. But this isn’t always a bad thing.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

The CMO Survey

JANUARY 29, 2019

The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports that companies average only 12.2% Adobe gave up larger, one-time software sales (often with physical CDs to match), to deliver a fully functional product delivered on a modest monthly pay-as-you-consume basis.

eCommerce 100

eCommerce Transform CMO Retail 100

Marketing Insider Group

JULY 14, 2020

But marketing, in many organizations, is stuck in the past. They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. Their brand message has been about the product. Product marketing is the old guard.

Thought Leadership 141

Thought Leadership Marketing Marketers CMO 141

Animalz blog

JULY 16, 2024

Content marketing came about when it did all the online stuff businesses didn’t know how to do – blog writing, tweeting, emails. Over the last ten years, digital marketing has become ingrained in everything a marketing organization does. Most content marketers lean one way or the other.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.

Real Estate 112

Real Estate CMO SEO Finance 112

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. Even though the web has evolved a lot since 2010 (or 1995), the standards for good digital marketing remain quite low. Gone are the days when digital marketers really needed to prove themselves. Not ideal, but sometimes you have to think on your feet.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management 141

Management Marketing Marketers Key Performance Indicator 141