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Introducing…The CMO Nation!

Adobe Experience Cloud Blog

Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. CMO Nation, on the other hand, will be a new hub for learning more about the state of the industry, the marketer of the future, and what is top of mind for today’s executives.

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5 CMO tips to transform marketing operations from killer to dream fulfiller

Martech

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. As the firm’s newly appointed CMO, you need a breakthrough. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. Get the daily newsletter digital marketers rely on.

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CMO Spotlight: 3 Trends That Will Drive Digital Transformation

Adobe Experience Cloud Blog

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Digital transformation. One of the key topics of discussion?

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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

Eugene Mischenko , President of the E-Commerce & Digital Marketing Association , feels that MOFU content often misses that problem-solving mark. Your marketing content should provide them with satisfaction in their selection and help them make any final decisions internally. Their boss, like a VP of Marketing or a CMO.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. His post covers everything from Facebook ads to internet marketing.

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Consult with Ease: Personalize Your Customer Stragtegy Using AI

Duct Tape Marketing

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

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Crossing the line on creepy: Tuesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you being creepy? I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. That’s all.