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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Social Media Marketing World. March 1 – 3, San Diego, CA. Adobe Marketing Summit.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Only 23% of executives believe the speed at which they gain accurate insights is ‘very strong’, the Digital Trends 2021 report from Econsultancy and Adobe reveals. of revenue.

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6 Tips to Maximize Your Marketing Budget

Set Up

Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins.

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