Marketing Insider Group

NOVEMBER 11, 2019

Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation. Most marketers didn’t see this brave new world of digital as a threat, but rather as a game-changer.

Transform 107

Transform Direct Mail Customer Journey Marketers 107

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. “We’re seeing the tension between short-term growth and long-term brand investment.

Customer 140

Customer CRM Direct Mail User-Generated 140

Adobe Experience Cloud Blog

MARCH 30, 2016

Unfortunately, a lot of traditional organizations are stuck in hub-and-spoke mode, with email marketing, social media marketing and mobile marketing arms simply tacked onto their traditional core marketing department—which is often most adept at legacy mass marketing that’s becoming ever less relevant.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Litmus

JUNE 1, 2021

With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”. Think about it in terms of crawling, walking and then running.

Marketing Mix 68

Marketing Mix Direct Mail CMO Marketing Automation Platform 68

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. “We’re seeing the tension between short-term growth and long-term brand investment.

Customer 98

Customer CRM Direct Mail User-Generated 98

Duct Tape Marketing

NOVEMBER 17, 2022

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner and Keion Flanigan is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. It's just a matter of integrating it. Debbie Howard (19:50): Totally.

Direct Mail 93

Direct Mail Copywriting Place Law 93

CXL

JUNE 2, 2022

Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. Take email marketing platform ConvertKit.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Exposure Ninja

JULY 5, 2023

Now let’s take a look at one of the best ABM examples of recent years from a firm that’s nailed its account-based marketing strategy. Promote your webinar: Promote your webinar through multiple channels, such as email marketing, social media, and paid advertising to maximise your reach.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 17, 2013

Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. Email Subscription Centers. This kind of list maintenance is essential for ensuring that your email marketing is engaging consumers and customers. “As Email Marketing'

Email Marketing 134

Email Marketing Direct Mail Thought Leadership Law 134