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Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.
LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. He is the author of many marketing books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.” out of 500,000 businesses) with a 98% CEO approval rating.
” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% of organisations reported cuts to their eventsmarketing budgets in Q2, with just 3.6% of revenue. Drilling down, a net balance of -76.6%
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