Remove CMO Remove Direct Marketing Remove Event Marketing
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 127
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MarTech’s ABM experts to follow

Martech

LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. He is the author of many marketing books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.” out of 500,000 businesses) with a 98% CEO approval rating.

CMO 98
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% of revenue. Drilling down, a net balance of -76.6%