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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

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Gen Z, AI, and the Power of Creator Marketing

Hubspot Marketing

So how do you pivot your marketing strategy? Three Ways to Integrate Creator Marketing Strategies into Your Marketing Plan Learn how to revamp your marketing plan by incorporating these three creator-led approaches, along with resources from HubSpot’s Free Marketing Plan Template.

Gen Z 119
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Transcript of Getting the Meeting with Contact Marketing

Duct Tape Marketing

No pun intended because your illustrative book, but kind of illustrate what one, like here’s a couple typical steps in a contact marketing plan. John Jantsch: So maybe kind of illustrate that. But as you mentioned, I’m one of the Wall Street Journal cartoonists. They’re just incredibly sharp people.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.