Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 121

CMO Traditional Marketing Communications Marketers 121

Marketing Insider Group

JANUARY 24, 2013

I tweet on content marketing, B2B copywriting, social media, tech marketing… London – [link]. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com. Minneapolis – [link].

PR 112

PR Whitepaper CMO Marketers 112

Adobe Experience Cloud Blog

OCTOBER 15, 2008

Or how to split marketing programs budget between investments such as events, advertising, and PR? Marketing Automation KPI (spend on marketing applications software as a percent of total marketing investment): 1.9%. About the analyst: Michael Gerard joined IDC in 2003 to help establish IDC's CMO Advisory Practice.

CMO 51

CMO PR Advertising Advertisers 51

Econsultancy

DECEMBER 13, 2021

” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.

Advertisers 52

Advertisers Advertising Retail Shoppers 52