Adobe Experience Cloud Blog

JULY 28, 2014

Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. Remember that mentors aren’t just for newbies – whether you’re fresh out of college or a CMO, it’s never a bad idea to have coffee (or drinks) with a marketer you admire.

Thought Leadership 134

Thought Leadership CMO eBook Marketers 134

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. There are many changes that need to happen within the organization in order to keep pace.

Management 131

Management Transform CMO eBook 131

Martech

DECEMBER 5, 2023

The CMO should give this person the authority to run the process as they see fit and require all budget owners to follow. This individual should: Be the finance team’s single point of contact and the CMO’s voice about budget topics. The simplest solution is to assign the budget process to one person.

Finance 120

Finance CMO eBook Marketers 120

Adobe Experience Cloud Blog

MAY 2, 2017

In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging. These are just a few ways to reduce the gap between online and offline marketing, for more please download our ebook on the topic. But, with wearables, smart TVs and the internet of things, the line between the two is blurring.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context. Image: CMO Spend Survey. billion in 2018 to $15.2 billion in 2019.

CMO 140

CMO Marketers Marketing SEO 140

Martech

APRIL 3, 2023

The MarTech contributor has been recognized as a Top Business Speaker by Huffington Post and a Top CMO Influencer by Forbes. Lee Judge Lee is the co-founder and CMO of Content Monsta, a content marketing agency focusing on creating multimedia business content such as videos, podcasts and virtual events. followers) A.

Content Marketing 112

Content Marketing Transform CMO Marketers 112

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? As a CMO, you should personally plan on at least one hour a month for brainstorming content ideas and strategies. Success with inbound marketing will not happen by itself.

Inbound Marketing 99

Inbound Marketing Marketing Strategy CMO Whitepaper 99

OnDemand CMO

SEPTEMBER 25, 2024

Download our free 7 Steps of Marketing eBook to ensure your marketing strategy is optimized for growth. ” First Name * Last Name * Email * HP Name Get Download The post The CMO Perspective on Founder vs Manager Mode: What’s Missing?

CMO 52

CMO Management eBook Branding 52

Adobe Experience Cloud Blog

APRIL 16, 2015

The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation. If you want to learn more about each of the ABCDE’s in more detail, be sure to check out our ebook The 5 Principles of Engagement Marketing!

Thought Leadership 127

Thought Leadership Education CMO eBook 127

Adobe Experience Cloud Blog

JUNE 16, 2014

This is where knowing your brand comes in – do you have a charismatic CMO whose name you’d like to highlight? You can dive a little deeper into these options with our ebook, Creating Your Email Marketing Subject Lines and From Names. Or do you position yourself as friendly practitioners? Segmentation and Geographic Relevance.

Branding 134

Branding Thought Leadership CMO eBook 134

Martech

JUNE 4, 2024

If you are spending money on your brand, — if you are focusing more on brand than generating MQLs directly from ebooks — it means that you are generating demand. Like four years ago, five years ago, I was working with this CMO, and I was building the marketing budget and marketing forecasting for the next year.

eBook 116

eBook User-Generated Education Whitepaper 116

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Tyler Lessard, CMO at Vidyard, opened up Viewtopia with his session on “Connecting with Buyers in the Age of Experience.” And the options are endless—videos, reports, webinars, SlideShares, ebooks, blogs, podcasts, infographics, and more. Shift from Content Economy to Attention Economy.

Thought Leadership 134

Thought Leadership Marketers Marketing B2C 134

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Whitepaper 141

Whitepaper CMO Marketers Marketing 141

Martech

APRIL 5, 2022

For instance, 59% of marketing leaders said they face high levels of pressure from CEOs to show the impact of their efforts, according to the August 2021 CMO Survey sponsored by the American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business. Marketing attribution has the potential to address this need.

Customer 107

Customer CMO Customer Journey Non-Profit 107

Duct Tape Marketing

SEPTEMBER 10, 2013

Why Marketers Should Care About The Context-Driven Sale written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Enjoy this guest post form Mike Volpe, CMO of HubSpot. For example, we know that a marketer who downloads an ebook on SEO and Pinterest is likely seeking help “getting found” using social media.

Transform 77

Transform Inbound Marketing CMO eBook 77

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. The modern-day CMO doesn’t have a generic, one-size-fits-all background. There are many similarities between the vice president of marketing and CMO roles.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Marketing Insider Group

JULY 14, 2020

They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. The CEO and CMO were on board with content marketing. To meet that need, the company published an eBook on radiology salaries. When you don’t meet them, they move on.

Thought Leadership 141

Thought Leadership Marketers Marketing CMO 141

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. To learn how you can empower your team with marketing automation, check out our ebook How Marketing Automation Can Help Small Teams Succeed.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

OnDemand CMO

MARCH 3, 2023

Content takes many forms—blogs, ebooks, whitepapers, infographics, videos, etc. The post 5 tips for Developing an Effective Marketing Strategy appeared first on OnDemand CMO. You will need to have a satisfactory answer if you want to get internal buy-in for your strategy. How will you develop content?

Marketing Strategy 86

Marketing Strategy Whitepaper Shoppers Marketers 86

Adobe Experience Cloud Blog

MAY 27, 2016

For example, practitioners are more likely to be grabbed by a video, infographic, or ebook—something that explains the basic concepts while, CEOs and managers may be more willing to exchange email addresses for whitepapers. Remember that all of the above will vary for every decision maker.

SEO 91

SEO Thought Leadership Whitepaper User-Generated 91

Litmus

DECEMBER 22, 2020

Which is probably why folks tuned in to hear how Fabio Carneiro uses design systems to plan for change at Booking.com and our own CMO, Melissa Sargeant, talk to other CMOs about leading teams through unexpected challenges. Subscribe to the Litmus newsletter for updates on future Litmus Live events, webinars, ebooks, and more.

Shipping 72

Shipping B2C CMO eBook 72

Duct Tape Marketing

OCTOBER 12, 2017

Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. They aren’t the only ones. About the Author.

Event Marketing 77

Event Marketing CMO CRM Marketing 77

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. Ten Tips for Best Practice Lead Management (eBook). Building Effective Landing Pages (eBook).

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Litmus

MAY 28, 2021

This session, moderated by our very own CMO Melissa Sargeant, featured: Angela Connor , Founder and Chief Communications Officer of Change Agent Communications. It’s easy with the micro-efficiencies shared in our ebook, Going Agile: The New Email Workflow. Andrea Fryrear , President and Co-Founder of AgileSherpas. Get your guide ?.

Key Performance Indicator 64

Key Performance Indicator Transform CMO eBook 64

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Whitepaper 95

Whitepaper CMO Marketers Marketing 95

Marketing Insider Group

NOVEMBER 15, 2021

From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. Remember: It’s a cocktail party, not a private conversation” Andy Crestodina — Co-founder and CMO of Orbit Media. These influencers are constantly giving insights into the industry.

Content Marketing 94

Content Marketing Marketers Marketing Thought Leadership 94

Adobe Experience Cloud Blog

JUNE 30, 2016

It’s every CMO and business owner’s first (and sometimes last) SEO thought, and usually the primary metric by which SEO efforts are measured. Every conversion point, which will vary based on your industry and business model, should be considered: from ebook downloads to online purchases. Keyword Ranking Are Helpful, Sometimes.

SEO 92

SEO Thought Leadership Analytics CMO 92

Rock Content

NOVEMBER 8, 2023

During one of the interviews for my marketing specialization thesis, the CMO of a technology company (whose name I’ll keep confidential for privacy reasons) stressed, “Even before launching the product, we had a hundred pieces of content ready for publication on our blog.”

Pharmaceutical 86

Pharmaceutical Transform SEO CMO 86

Marketing Insider Group

JULY 1, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Software companies have become tech teachers with how-to videos and eBooks. It’s not rented space. How the Experts Define Content Marketing. image source. Marketing automation.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

OnDemand CMO

AUGUST 12, 2022

How about the presentation you recently did for that industry group — could your slides serve as the basis of a blog post or eBook? Once you have all these blog posts ready, string them together with a table of contents and write an introduction and, voila, you have an instant eBook! Upcycling Content Works Both Ways.

eBook 52

eBook Fashion CMO Energy 52

Martech

MARCH 15, 2022

Download the ebook (no registration required). Let’s say the team is reviewing a recent marketing campaign with you and their CMO, and you honestly think the campaign is not hitting the mark. The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book.

Marketers 101

Marketers Marketing CMO eBook 101

Hubspot Marketing

DECEMBER 27, 2024

Dawn Keller, CMO for California Pizza Kitchen, recounts a story: Recently, a customer ordered mac and cheese from CPK and just got cheese. Otherwise, your founder might just get a little too obsessed with the idea of you publishing ebooks on Amazon as the next best marketing move. Not speaking from experience or anything.)

Fashion 89

Fashion Marketing Marketers Entertainment 89

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. He is a fractional CMO for B2B companies and mentors, startups at MIT. So I quote the former CMO of Gusto, she was the CMO when they grew from 500 to 50,000 in customers. Listen to creative elements wherever you get your podcast. (00:52):

Marketing Strategy 97

Marketing Strategy B2C CMO Marketers 97

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. How about premium content like ebooks? Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another.

Content Marketing 120

Content Marketing Marketers Marketing Food 120

Litmus

OCTOBER 28, 2021

White (Head of Research, Oracle Marketing Consulting), and Kara Trivunovic (Managing Director, Messaging, Epsilon) were joined by our CMO Melissa Sargeant for this roundtable discussion on where email is headed next. Subscribe to the Litmus newsletter for updates on future Litmus Live events, webinars, ebooks, and more.

Email Marketing 94

Email Marketing Copywriting CMO Communications 94

Welcome Software

JANUARY 24, 2025

If you'd prefer an eBook, download your integrated marketing guide here. Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. Not ideal, but sometimes you have to think on your feet. They know how cursors work.)

Whitepaper 105

Whitepaper eBook Promotion Communications 105