article thumbnail

[Ebook] How to Sell Marketing Automation to Your C-Suite

Adobe Experience Cloud Blog

To learn more about how to further develop your business case, download our new ebook Selling Marketing Automation to the C-Suite. Here are the top C-Suite personas you may want to speak with and their potential perspectives: The CMO. Marketers should be familiar with the CMO role—and this will probably be your first stop.

eBook 134
article thumbnail

The CMO Guide to Building a Data-Driven Marketing Team

Adobe Experience Cloud Blog

by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. For more, download my free 70-page eBook, The Definitive Guide to Marketing Metrics and Analytics. The CMO Guide to Building a Data-Driven Marketing Team was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

CMO 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Insider Tips for Using ebooks in Your Content Marketing

OnDemand CMO

There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. What should you write about in your ebook?

eBook 87
article thumbnail

[Ebook] Scoring Big with Fan Engagement

Adobe Experience Cloud Blog

And in a recent interview, the CMO of The Detroit Pistons Charlie Metzger revealed that they attract fans by first truly understanding their fans based on their lifestyles, creating products and packages that match those lifestyles, and being more segmented in their communications.

eBook 91
article thumbnail

Small Business Owners: Who Should You Hire for Marketing?

Duct Tape Marketing

For example, just hiring a Chief Marketing Officer (CMO), Marketing Director, or VP of Marketing can set you back anywhere from $15,363 to $29,732 per month. Key Roles & Costs: CMO, Marketing Director, or VP of Marketing Monthly Cost : $15,363 - $29,732 Pros : You get a seasoned marketing expert who’s fully dedicated to your business.

CMO 79
article thumbnail

10 Expert Tips On How To Achieve Content Marketing ROI

Marketing Insider Group

Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy , Audience Development , Visual Content Marketing , and now the latest on Content Marketing ROI. Each ebook contains insights from 10 experts. But also make sure to check out the infographic and ebook.

article thumbnail

Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Adobe Experience Cloud Blog

As former CMO of a software company, I discovered it was customer engagement. and link to a trial download or an ebook. Today, marketers can choose from a wide range of compelling digital gifts, from the ever popular gift cards, to subscriptions, to music and movie services, to apps, to ebooks, and even to digital charitable donations.