Remove CMO Remove eBook Remove Partner Marketing
article thumbnail

3 tips to tackle the annual marketing budget challenge

Martech

The CMO should give this person the authority to run the process as they see fit and require all budget owners to follow. This individual should: Be the finance team’s single point of contact and the CMO’s voice about budget topics. Partner marketing costs. Local field marketing event.

Finance 121
article thumbnail

How to Run an Enterprise Content Marketing Operation (According to Leaders Who Do)

Animalz blog

” One other challenge is the potential for layers of hierarchy between a CMO and their content team. The partner marketing team wants a case study, the sales team needs a new one-pager, the demand gen folks are eager to publish a new ebook, and so on. ( But this isn’t always a bad thing.