Martech

JUNE 4, 2024

If you are spending money on your brand, — if you are focusing more on brand than generating MQLs directly from ebooks — it means that you are generating demand. Like four years ago, five years ago, I was working with this CMO, and I was building the marketing budget and marketing forecasting for the next year.

eBook 121

eBook Education User-Generated Whitepaper 121

Adobe Experience Cloud Blog

MAY 27, 2016

For example, practitioners are more likely to be grabbed by a video, infographic, or ebook—something that explains the basic concepts while, CEOs and managers may be more willing to exchange email addresses for whitepapers. Remember that all of the above will vary for every decision maker.

SEO 91

SEO Thought Leadership Whitepaper User-Generated 91

OnDemand CMO

MARCH 3, 2023

Content takes many forms—blogs, ebooks, whitepapers, infographics, videos, etc. The post 5 tips for Developing an Effective Marketing Strategy appeared first on OnDemand CMO. Beyond that, the answer to this question is going to inform the answers to all your other questions. How will you develop content?

Marketing Strategy 86

Marketing Strategy Whitepaper Shoppers Marketing 86

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. The modern-day CMO doesn’t have a generic, one-size-fits-all background. Marketing Job Resources You don’t have to pursue a marketing job on your own.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Whitepaper 95

Whitepaper CMO Marketing Marketers 95

Campaign Monitor

FEBRUARY 25, 2022

Does your CEO or CMO have a unique point of view that’s perfect to share with your newsletter list? For B2B brands, training is not only a huge content opportunity for blogs, white papers, video courses, and ebooks. Free resources, like white papers and guides. An interview with one of your executives.

Whitepaper 75

Whitepaper Customer loyalty eBook Education 75

Exposure Ninja

JULY 5, 2023

Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience. Example: A B2B SaaS company offers free eBooks, webinars, and blog posts covering topics such as software implementation, best practices, and industry trends. Underwhelmed by your digital marketing agency?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Animalz blog

MAY 3, 2024

Operations: Most content production at startups is done in-house, giving marketers exposure to a wide range of content formats like social media posts, white papers, and infographics. ” One other challenge is the potential for layers of hierarchy between a CMO and their content team.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40

CMO Whitepaper Place Shipping 40

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40

CMO Whitepaper Place Shipping 40

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. Not ideal, but sometimes you have to think on your feet.

Whitepaper 105

Whitepaper eBook Promotion Communications 105