Martech

AUGUST 12, 2024

A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness. email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem. For this prompt, try selecting the CMO persona.

Customer 114

Customer B2C CMO Customer Journey 114

Hubspot Marketing

NOVEMBER 4, 2024

It can make product recommendations based on shopping history and past purchases, find emerging trends in customer behavior, and even forecast outcomes for marketing campaigns for more informed decision-making. Email Marketing Automation Most email marketing platforms these days use AI to some degree, including HubSpot.

Analytics 128

Analytics Customer Journey CMO Marketers 128

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. followers). Dan Oshinsky.

Email Marketing 123

Email Marketing CMO Marketers Marketing 123

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 136

Market Trends Email Marketing CMO Marketers 136

Hubspot Marketing

NOVEMBER 14, 2024

Increase email engagement. AI can also increase engagement in email marketing by generating unique images tailored to each message. To learn more about how marketing leaders can integrate AI-generated imagery into their teams and workflows, check out the full episode of Marketing Against the Grain.

User-Generated 121

User-Generated CMO Education Communications 121

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved a return on investment? Conclusion.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Hubspot Marketing

MAY 16, 2024

The content path we just mapped ladders up to the "Paid Ads" topic cluster, but at HubSpot, we also have topic clusters for email marketing, social media marketing, and a long list of others. Understanding your Search TAM requires understanding the content path for all of your important topic clusters.

CMO 131

CMO Advertisers Advertising User-Generated 131

Litmus

APRIL 18, 2019

If you’re looking to get the most out of your marketing budget, you should invest it in email marketing. Email continues to outperform other marketing channels by a long shot: For every dollar brands invest in email marketing, they receive 42 dollars in return , our research on email marketing ROI shows.

Email Marketing 110

Email Marketing PR Analytics Marketers 110

Hubspot Marketing

JULY 11, 2024

A real-world example of this is multi-billion dollar company Mailchimp, which differentiated its email marketing brand so unconventionally that people continuously chose them over the competition — even if the competition was more technically advanced and well-known.

Transform 116

Transform Outbound Marketing Entertainment Inbound Marketing 116

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Email Marketing 126

Email Marketing Marketers Marketing CMO 126

Hubspot Marketing

OCTOBER 22, 2024

Streamlined Data Collection and Processing Ask any marketer what they dislike the most about their role, and they’ll say: collecting data. Jumping between your social media analytics , email marketing dashboards, CRM, and other tools sometimes feels like you’re back in the Stone Age.

Analytics 122

Analytics Transform CRM Marketers 122

Hubspot Marketing

JANUARY 17, 2025

Email marketing seemed like a natural starting point for us. To learn more about using AI in marketing, check out the full episode of Marketing Against the Grain below: This blog series is in partnership with Marketing Against the Grain, the video podcast.

Transform 122

Transform CMO Education Influencer Marketing 122

Marketing Insider Group

DECEMBER 12, 2019

The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget priorities and marketing challenges.

CMO 105

CMO Customer Communications Analytics 105

Litmus

JANUARY 26, 2021

At some point in your email marketing career (if you haven’t already), you’ll go through the rite of passage that is migrating email service providers (ESP) or marketing automation platforms (MAP). There are a few ways email migrations usually come to fruition: It’s renewal time! The post New CMO.

CMO 88

CMO Marketing Automation Platform Email Marketing Marketers 88

Duct Tape Marketing

APRIL 9, 2025

Goal: I want to become a fractional CMO with a few high-ticket clients. Making Your Decision: Which Marketing Training Program is right for you? Youre looking for credibility and confidence Perhaps youve primarily executed marketing campaigns and now youre moving into a leadership role (as an agency CEO or fractional CMO).

CMO 71

CMO Price Marketers Marketing 71

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 95

CMO Transform Communications Marketing Plan 95

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.

CMO 91

CMO Key Performance Indicator Transform Thought Leadership 91

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 80

CMO Customer Journey Transform User-Generated 80

Adobe Experience Cloud Blog

JUNE 16, 2017

SEO will always be important, but the best SEO programs are paired with email marketing, social media marketing , and other initiatives that enable reaching audiences directly. The post CMO Update: SEO Updates and Insights for the Rest of 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

CMO 113

CMO SEO B2C Thought Leadership 113

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. Marketers love to specialize. People don’t just show up and buy on their own.”.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 85

Market Trends Email Marketing CMO Marketers 85

Adobe Experience Cloud Blog

JULY 22, 2016

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Are you currently sending transactional emails in your campaigns? Share your tips and tricks below!

Email Marketing 92

Email Marketing Thought Leadership Shipping CMO 92

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. And, potentially, their boss, the CEO.

Transform 87

Transform Marketers Marketing Gen Z 87

Set Up

MARCH 28, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Direct Mail Thought Leadership Advertisers 59

Martech

AUGUST 18, 2021

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. Below, Holistic Email Marketing CEO Kath Pay applies some of the same spirit to emails. Email automation is never ‘set it and forget it’. Tricia Gellman continues as CMO.

Transform 128

Transform CMO Marketers Marketing 128

SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. Regularly review your progress, gather feedback, and make adjustments as needed to ensure that your digital transformation efforts are achieving their desired outcomes.

Transform 61

Transform Marketers Marketing Manufacturing 61

Litmus

MARCH 22, 2019

Want better ROI from your email marketing? Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year—and continues to blow away the returns seen with traditional media channels like TV, radio, and direct mail, according to Litmus’ 2019 State of Email survey.

Email Marketing 88

Email Marketing Direct Mail Law Marketers 88

Rock Content

JULY 20, 2020

Having an Email Marketing strategy today is not a question of if but how. The market was so flooded by email marketing strategies in recent years that many of us think of it as an annoyance or even spam. But just like it’s edible namesake, email spam conjures images of bland, prepackaged, low-effort food.

Email Marketing 72

Email Marketing Food CMO Marketers 72

Orbit Media Studios

APRIL 15, 2025

Nicole Leffer, CMO AI Advisor “Think about who would be the best person in the world to do this task. I take a screenshot of those emails and upload it along with this useful prompt: You are an expert email marketing strategist, skilled at competitive analysis. As always, specificity correlates with conversion !

CMO 56

CMO eCommerce Marketers Marketing 56

Litmus

OCTOBER 27, 2021

To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. The result? It’s essential. are making cuts.

CMO 126

CMO Email Marketing Branding Product 126

Martech

MAY 13, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a regional quick-service restaurant chain. As a function of the business, where should Martech/Marketing Ops align?

CMO 108

CMO Key Performance Indicator CRM Analytics 108

Martech

DECEMBER 20, 2023

Whether you’re an old hand or just starting, you’ll find advice that you can use to improve SEO, content marketing, social media strategy, email marketing and more. The CMO Podcast Host Jim Stengel is a true marketing legend.

Marketing Ethics 120

Marketing Ethics Copywriting Transform CMO 120

Fractional CMO

FEBRUARY 9, 2023

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CMO 98

CMO Email Marketing Marketing Marketers 98

GrowPowerful

JULY 21, 2022

It can be lonely being an independent Fractional CMO. Here at Grow, we want to help you find a home within the CMO community. To establish an audience is to gather a steady, consistent following within mediated spaces through email marketing, LinkedIn posts, and one-way information dispatch. The Beginning. Not exactly.

CMO 52

CMO Communications Email Marketing Place 52

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Great tagline: “Because no one goes to school for B2B Marketing.”) He has more than 30 years experience in marketing. Get MarTech!

CMO 123

CMO Millennials Marketers Marketing 123

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Author: Steven Simoni Here’s something that not enough nonprofits are saying to their boards and CEOs: “We need a more sophisticated marketing automation strategy.”. Even in the age of multi-channel marketing, email is still one of the best ways to encourage donors to open their wallets.

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133

Adobe Experience Cloud Blog

OCTOBER 17, 2012

One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. There is a clearly a broad market realization afoot that the CMO and the marketing organization need their own platform. I got a lot of questions at Dreamforce about how we fit in with the Marketing Cloud.

CMO 101

CMO Inbound Marketing Marketers Marketing 101