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Email marketers sharpen deliverability tactics at MailCon

Martech

A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era.

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If I could double your email revenue, would you listen to me?

Martech

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

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50% of B2B marketers won’t reach 2024 goals

Martech

One enduring guarantor of non-alignment, of course, is the dramatically different ways sales reps and marketers are incentivized. Another is the standard structure of most organizations, where marketers report to the CMO and sales reps don’t.

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Role of a marketing technology manager: Best of the MarTechBot

Martech

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software. For this prompt, try selecting the CMO persona.

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Picking a marketing performance management platform: Best of the MarTechBot

Martech

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. MarTechBot now has 10+ personas to provide more targeted responses.

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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

It can make product recommendations based on shopping history and past purchases, find emerging trends in customer behavior, and even forecast outcomes for marketing campaigns for more informed decision-making. Email Marketing Automation Most email marketing platforms these days use AI to some degree, including HubSpot.

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CDP and customer experience: Best of the MarTechBot

Martech

A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness. email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem. For this prompt, try selecting the CMO persona.

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