Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. followers). Dan Oshinsky.

Email Marketing 118

Email Marketing CMO Marketing Marketers 118

Hubspot Marketing

NOVEMBER 14, 2024

Increase email engagement. AI can also increase engagement in email marketing by generating unique images tailored to each message. To learn more about how marketing leaders can integrate AI-generated imagery into their teams and workflows, check out the full episode of Marketing Against the Grain.

User-Generated 120

User-Generated CMO Education Communications 120

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved a return on investment? Conclusion.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Hubspot Marketing

MAY 16, 2024

The content path we just mapped ladders up to the "Paid Ads" topic cluster, but at HubSpot, we also have topic clusters for email marketing, social media marketing, and a long list of others. Understanding your Search TAM requires understanding the content path for all of your important topic clusters.

CMO 130

CMO User-Generated Advertising Advertisers 130

Adobe Experience Cloud Blog

SEPTEMBER 17, 2013

Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. Email Subscription Centers. This kind of list maintenance is essential for ensuring that your email marketing is engaging consumers and customers. “As Email Marketing'

Email Marketing 134

Email Marketing Direct Mail Thought Leadership Law 134

Hubspot Marketing

JULY 11, 2024

A real-world example of this is multi-billion dollar company Mailchimp, which differentiated its email marketing brand so unconventionally that people continuously chose them over the competition — even if the competition was more technically advanced and well-known.

Transform 116

Transform Outbound Marketing Entertainment Inbound Marketing 116

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 95

CMO Transform Communications Marketing Plan 95

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Email Marketing 121

Email Marketing Marketing Marketers CMO 121

Hubspot Marketing

JANUARY 17, 2025

Email marketing seemed like a natural starting point for us. To learn more about using AI in marketing, check out the full episode of Marketing Against the Grain below: This blog series is in partnership with Marketing Against the Grain, the video podcast.

Transform 124

Transform CMO Influencer Marketing Education 124

Marketing Insider Group

DECEMBER 12, 2019

The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget priorities and marketing challenges.

CMO 105

CMO Customer Communications Analytics 105

Hubspot Marketing

OCTOBER 22, 2024

Streamlined Data Collection and Processing Ask any marketer what they dislike the most about their role, and they’ll say: collecting data. Jumping between your social media analytics , email marketing dashboards, CRM, and other tools sometimes feels like you’re back in the Stone Age.

Analytics 121

Analytics Transform CRM Marketing 121

Litmus

JANUARY 26, 2021

At some point in your email marketing career (if you haven’t already), you’ll go through the rite of passage that is migrating email service providers (ESP) or marketing automation platforms (MAP). There are a few ways email migrations usually come to fruition: It’s renewal time! The post New CMO.

CMO 87

CMO Marketing Automation Platform Email Marketing Marketing 87

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.

CMO 90

CMO Key Performance Indicator Transform Thought Leadership 90

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. ConstantContact.com.

Email Marketing 100

Email Marketing CMO Non-Profit Marketing 100

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. And, potentially, their boss, the CEO.

Transform 89

Transform Marketing Marketers Gen Z 89

Adobe Experience Cloud Blog

JUNE 16, 2017

SEO will always be important, but the best SEO programs are paired with email marketing, social media marketing , and other initiatives that enable reaching audiences directly. The post CMO Update: SEO Updates and Insights for the Rest of 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

CMO 113

CMO SEO B2C Thought Leadership 113

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. Marketers love to specialize. People don’t just show up and buy on their own.”.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Adobe Experience Cloud Blog

JULY 22, 2016

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Are you currently sending transactional emails in your campaigns? Share your tips and tricks below!

Email Marketing 92

Email Marketing Thought Leadership Shipping CMO 92

Set Up

MARCH 28, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Direct Mail Thought Leadership Advertisers 59

SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. Regularly review your progress, gather feedback, and make adjustments as needed to ensure that your digital transformation efforts are achieving their desired outcomes.

Transform 61

Transform Marketing Marketers Manufacturing 61

Martech

AUGUST 18, 2021

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. Below, Holistic Email Marketing CEO Kath Pay applies some of the same spirit to emails. Email automation is never ‘set it and forget it’. Tricia Gellman continues as CMO.

Transform 123

Transform CMO Marketing Marketers 123

Litmus

MARCH 22, 2019

Want better ROI from your email marketing? Email offers the highest returns for marketers year after year, coming in at 42:1 on average—up from 38:1 last year—and continues to blow away the returns seen with traditional media channels like TV, radio, and direct mail, according to Litmus’ 2019 State of Email survey.

Email Marketing 87

Email Marketing Direct Mail Law Marketing 87

Litmus

OCTOBER 27, 2021

To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. The result? It’s essential. are making cuts.

CMO 126

CMO Email Marketing Branding Product 126

Fractional CMO

FEBRUARY 9, 2023

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CMO 98

CMO Email Marketing Marketers Marketing 98

Martech

MAY 13, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a regional quick-service restaurant chain. As a function of the business, where should Martech/Marketing Ops align?

CMO 105

CMO Key Performance Indicator CRM Analytics 105

Martech

DECEMBER 20, 2023

Whether you’re an old hand or just starting, you’ll find advice that you can use to improve SEO, content marketing, social media strategy, email marketing and more. The CMO Podcast Host Jim Stengel is a true marketing legend.

Marketing Ethics 115

Marketing Ethics Copywriting Transform CMO 115

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Author: Steven Simoni Here’s something that not enough nonprofits are saying to their boards and CEOs: “We need a more sophisticated marketing automation strategy.”. Even in the age of multi-channel marketing, email is still one of the best ways to encourage donors to open their wallets.

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133

Martech

JUNE 27, 2024

As digital leaders, we’re often helping others navigate the various labels and tactics used in marketing today. We’re still dealing with myths about email marketing — first and foremost the issue of its premature death as a valuable tactic.

Customer 111

Customer CMO CRM Communications 111

Adobe Experience Cloud Blog

OCTOBER 17, 2012

One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. There is a clearly a broad market realization afoot that the CMO and the marketing organization need their own platform. I got a lot of questions at Dreamforce about how we fit in with the Marketing Cloud.

CMO 101

CMO Inbound Marketing Marketing Marketers 101

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Great tagline: “Because no one goes to school for B2B Marketing.”) He has more than 30 years experience in marketing. Get MarTech!

CMO 118

CMO Millennials Marketing Marketers 118

Litmus

NOVEMBER 2, 2021

Many of the things we were feeling as both marketers and humans carried over or were somehow made worse. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Invest more in email marketing.

CMO 119

CMO Email Marketing Communications Branding 119

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. It might be the Marketing Director who makes decisions. What can you do?

Transform 121

Transform CMO Marketing Marketers 121

Orbit Media Studios

OCTOBER 30, 2024

And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars.

SEO 107

SEO Branding User-Generated PR 107

Adobe Experience Cloud Blog

JUNE 16, 2014

If you’re using marketing automation, you can tailor your “from” names to appeal specifically to each email send’s audience – you might use your own name, include contact information, or use the name of someone in your company (with their permission, of course!). Email Marketing' Segmentation and Geographic Relevance.

Branding 134

Branding Thought Leadership CMO eBook 134

Adobe Experience Cloud Blog

MAY 2, 2017

No longer can your marketing be divided into these separate entities, so bridging the gap in online and offline marketing is essential. In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Marketing Insider Group

NOVEMBER 9, 2020

Marketing budgets had been steadily rising, up from $12.3 The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context.

CMO 140

CMO Marketing Marketers SEO 140

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. EMAIL MARKETING. Leave behind: Relying Exclusively on Demographic Segmentation. Adopt in 2020: Integrating Behavioral Segmentation.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174