Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Online Market Share Clarifies Sales Figures.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Martech

FEBRUARY 2, 2024

Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?” ” “How can I integrate digital advertising into my existing marketing mix?” ” Theme No.

User-Generated 108

User-Generated Marketers Marketing CMO 108

Martech

JANUARY 5, 2023

Post iOS, all brands are waking up to the fact that owning their customer datasets is critical to assess what’s working in the marketing mix,” said Jake Cook, President and co-founder of ecommerce marketing platform Tadpull. Meta can’t tell you. Shopify can’t tell you. Google can’t tell you.

Transform 108

Transform CMO eCommerce Advertising 108

Litmus

AUGUST 3, 2021

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. Bring it all together to model your marketing mix.

Marketing Mix 98

Marketing Mix Customer Acquisition Customer loyalty CMO 98

Litmus

SEPTEMBER 14, 2020

Kickoff & Welcome | Melissa Sargeant, CMO @ Litmus. Our very own CMO, Melissa Sargeant kicked us off by talking about how to win customers for life with an #EmailFirst strategy. Because of the importance of email, and the ability to create those deeply personal brand experiences with it, more email is on the way.

CMO 72

CMO Email Marketing Marketing Mix Analytics 72

Litmus

SEPTEMBER 14, 2020

Kickoff & Welcome | Melissa Sargeant, CMO @ Litmus Our very own CMO, Melissa Sargeant kicked us off by talking about how to win customers for life with an #EmailFirst strategy. Because of the importance of email, and the ability to create those deeply personal brand experiences with it, more email is on the way.

CMO 70

CMO Email Marketing Marketing Mix Analytics 70

Litmus

JUNE 1, 2021

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”.

Marketing Mix 66

Marketing Mix Direct Mail CMO Marketing Automation Platform 66