Remove CMO Remove Email Marketing Remove Marketing Mix
article thumbnail

Why Digital Marketing is Crucial—No Matter the Size of Your Business

Adobe Experience Cloud Blog

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Online Market Share Clarifies Sales Figures.

article thumbnail

A deep dive into how marketers use MarTechBot

Martech

Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?” ” “How can I integrate digital advertising into my existing marketing mix?” ” Theme No.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2023 Predictions: How data will change marketing in the new year

Martech

Post iOS, all brands are waking up to the fact that owning their customer datasets is critical to assess what’s working in the marketing mix,” said Jake Cook, President and co-founder of ecommerce marketing platform Tadpull. Meta can’t tell you. Shopify can’t tell you. Google can’t tell you.

Transform 109
article thumbnail

Why are marketing budgets the first to be cut… and the last to be restored?

Litmus

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. Bring it all together to model your marketing mix.

article thumbnail

Litmus Live Week 2020: Day 1 Highlights

Litmus

Kickoff & Welcome | Melissa Sargeant, CMO @ Litmus. Our very own CMO, Melissa Sargeant kicked us off by talking about how to win customers for life with an #EmailFirst strategy. Because of the importance of email, and the ability to create those deeply personal brand experiences with it, more email is on the way.

CMO 72
article thumbnail

Litmus Live Week 2020: Day 1 Highlights

Litmus

Kickoff & Welcome | Melissa Sargeant, CMO @ Litmus Our very own CMO, Melissa Sargeant kicked us off by talking about how to win customers for life with an #EmailFirst strategy. Because of the importance of email, and the ability to create those deeply personal brand experiences with it, more email is on the way.

CMO 70
article thumbnail

The Cornerstone for Marketing Teams in 2021: Agility

Litmus

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”.