Adobe Experience Cloud Blog

NOVEMBER 26, 2014

Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. I needed to bring back the best tchotchkes that the event had to offer. Event Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Fashion CMO Food 134

Adobe Experience Cloud Blog

JUNE 19, 2013

Jason Garoutte, CMO and GM, Mintigo. How Co-Marketing Can Expand Your Reach was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' Jeffrey Gitomer – Author of the Little Red Book of Selling. Josh James – Founder of Domo and Omniture.

Thought Leadership 134

Thought Leadership CMO Marketers Marketing 134

Hubspot Marketing

JANUARY 7, 2024

Event Marketing Company-run events are a popular way to interact with and entertain potential customers and clients. Event marketing brings together your community, delights your customers, and puts a friendly face to your brand name — especially for B2B marketers.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Adobe Experience Cloud Blog

DECEMBER 17, 2018

Marketers around the globe have issues aligning with their sales teams to create a true partnership. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was in creating a sales and marketing partnership to better facilitate alignment.

Thought Leadership 134

Thought Leadership Marketers Marketing CMO 134

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.

CMO 52

CMO B2C Fashion Advertising 52

Martech

AUGUST 9, 2023

LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. He is the author of many marketing books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.” out of 500,000 businesses) with a 98% CEO approval rating.

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CMO Event Marketing Education Place 97

Adobe Experience Cloud Blog

APRIL 8, 2015

Other visionaries and innovators speaking at the Marketing Nation Summit include Oscar and Grammy winner, John Legend, founder of the Huffington Post, Arianna Huffington, founder of Khan Academy, Salman Khan, and CMO at Marketo, Sanjay Dholakia. Event Marketing b2b Consumer'

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Thought Leadership Food Marketers Marketing 129

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Use your marketing powers to do good in the world! You can find Andy on LinkedIn and Twitter.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

On24- CMO Confessions

AUGUST 27, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Matt Heinz, President and Founder of Heinz Marketing. Welcome to another edition of CMO Confessions! The COVID-19 Pandemic and Marketing Fundamentals.

CMO 52

CMO Marketers Marketing Whitepaper 52

Marketing Insider Group

SEPTEMBER 20, 2021

With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Communications 139

Communications Marketers Marketing Promotion 139

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 40

Event Marketing Marketing Strategy Management Marketers 40

Duct Tape Marketing

DECEMBER 12, 2024

Like you bring to your CMO, we need to do influencer marketing in all sense. John Jantsch (02:57.327) So what are some of the best practices or strategies that B2B marketers should employ? When I started five years ago, I was a field marketer. was an event marketer for early stage tech companies in-house doing my thing.

Transform 73

Transform B2C Influencer Marketing Marketers 73

Orbit Media Studios

SEPTEMBER 3, 2024

Your business and industry can be shaped by many factors– new technology, changing best practices, current events, market trends, etc. Editor’s note: This content was originally written by Andy Crestodina, co-founder and CMO of Orbit Media, and updated by Mackenzie Pelletier , an SEO copywriter at Orbit Media.

CMO 114

CMO SEO Copywriting New Technology 114

Martech

DECEMBER 8, 2021

For the first article below, I sat down over coffee in Manhattan with InMobi’s Marketing Cloud CEO. This week I’m meeting with a noted CMO at her Manhattan office. I recently had an in-person meeting scheduled with the founder of a major CDP (he had to cancel). No, we’re not back to normal. But glimmers of normalcy are welcome.

CMO 101

CMO Digital Marketing Marketing Strategy Management 101

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events. Time will tell.

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Transform Thought Leadership CMO Marketers 97

Martech

APRIL 10, 2024

She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row.

CRM 108

CRM Inbound Marketing CMO Management 108

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media.

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CRM Event Marketing Marketers Marketing 103

Marketing Insider Group

JUNE 29, 2020

At the recent CMO Brand Digital Summit, GDS Group welcomed Michael Brenner , the best-selling author and CEO of Marketing Insider Group who delivered the fantastic keynote: ‘ Weathering the storm: Marketing in the midst of disruption’. An illustration of GDS Digital Summit format.

Transform 101

Transform Thought Leadership CMO Place 101

Marketing Insider Group

NOVEMBER 17, 2021

With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Communications 19

Communications Marketers Marketing Promotion 19

Martech

APRIL 1, 2024

This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events. The problem with traditional event metrics In nearly 30 years of B2B events — as CMO, CRO and CEO — I rarely see companies successfully measure event results and when they do, it’s rarely a satisfying metric.

Transform 108

Transform CMO Food Succession Management 108

Rock Content

SEPTEMBER 18, 2016

.” During his performance at Content Marketing World, Michael encouraged marketers to think about what their content is ultimately providing to the people who are reading the material. I think this perspective is a very bold one and relates back to the biggest theme at the event.

Content Marketing 99

Content Marketing Thought Leadership Marketers Marketing 99

Marketing Insider Group

JANUARY 16, 2020

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. In the context of a blog, themes identify with the categories of a blog.

Customer 111

Customer Analytics B2C CMO 111

Martech

OCTOBER 31, 2022

Hold quarterly summits hosted by the CIO and the CMO. However, marketing often must engage new ways of going to market, faster than their IT team can respond. Take for example the rise of podcasts in the marketplace and the data generated from these events. Sometimes picking a middle manager is the key to this exchange.

Marketers 106

Marketers Marketing Management Finance 106

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. “We’re seeing the tension between short-term growth and long-term brand investment.

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Customer CRM Direct Mail User-Generated 139

Set Up

MARCH 19, 2024

At my company today, there are many women in leadership roles in marketing and across our business, and that's definitely made it easier to lead. I started in event marketing which included a lot of after hours events, trade shows, customer entertaining, and alcohol where people sometimes dropped their professionalism.

Transform 105

Transform PR Marketers Marketing 105

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. March 1 – 3, San Diego, CA.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. “We’re seeing the tension between short-term growth and long-term brand investment.

Customer 98

Customer CRM Direct Mail User-Generated 98

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Book me to speak at your next event! Make Good Use of Video.

Content Marketing 45

Content Marketing Marketers Marketing User-Generated 45

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

CMO 144

CMO Transform Advertising Advertisers 144

On24- CMO Confessions

SEPTEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Jon Russo, CMO and Founder of B2B Fusion. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

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CMO Finance Pharmaceutical Event Marketing 52

Adobe Experience Cloud Blog

AUGUST 28, 2014

Have you ever had a question you were dying to ask a rockstar marketer? Everyone who registers for the Marketers First Virtual Event will be automatically entered to win a 30-minute video chat session with a CMO at the top of his or her game. The Marketers First Virtual Event – Are You Ready?

Thought Leadership 131

Thought Leadership CMO Event Marketing Marketers 131

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. Infographics, videos, event marketing?), image source. Cisco has been pushing content for years.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Econsultancy

DECEMBER 13, 2021

” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% of revenue. Drilling down, a net balance of -76.6%

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Advertisers Advertising Retail Shoppers 52