Martech

OCTOBER 31, 2022

Hold quarterly summits hosted by the CIO and the CMO. However, marketing often must engage new ways of going to market, faster than their IT team can respond. Take for example the rise of podcasts in the marketplace and the data generated from these events. Sometimes picking a middle manager is the key to this exchange.

Marketing 113

Marketing Marketers Management Finance 113

Set Up

MARCH 19, 2024

At my company today, there are many women in leadership roles in marketing and across our business, and that's definitely made it easier to lead. I started in event marketing which included a lot of after hours events, trade shows, customer entertaining, and alcohol where people sometimes dropped their professionalism.

Transform 105

Transform PR Marketing Marketers 105

On24- CMO Confessions

SEPTEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Jon Russo, CMO and Founder of B2B Fusion. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52

Econsultancy

DECEMBER 13, 2021

” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% FinTech marketers invested $3 billion on user acquisition in 2020. of revenue. of overall company revenue, down from 11% in 2020.

Advertising 52

Advertising Advertisers Retail Shoppers 52