Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Use your marketing powers to do good in the world! Remove rows with fewer than 50 sessions.

Thought Leadership 118

Thought Leadership Copywriting SEO Marketers 118

Martech

AUGUST 9, 2023

LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. He is the author of many marketing books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.” out of 500,000 businesses) with a 98% CEO approval rating.

CMO 98

CMO Event Marketing Education Place 98

Marketing Insider Group

SEPTEMBER 20, 2021

Add an extra level of familiarity and empathy to your marketing strategies with appeals specifically tailored to your members’ personal identities. With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming.

Communications 139

Communications Marketers Marketing Promotion 139

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Like you bring to your CMO, we need to do influencer marketing in all sense.

Transform 73

Transform B2C Influencer Marketing Marketers 73

Martech

APRIL 10, 2024

She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row.

CRM 115

CRM Inbound Marketing CMO Management 115

Martech

DECEMBER 8, 2021

For the first article below, I sat down over coffee in Manhattan with InMobi’s Marketing Cloud CEO. This week I’m meeting with a noted CMO at her Manhattan office. Marketing technology ? marketing strategy. Marketing technology can only scale marketing strategy. No, we’re not back to normal.

CMO 102

CMO Digital Marketing Marketing Strategy Management 102

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics.

Customer 111

Customer Analytics B2C CMO 111

Martech

APRIL 1, 2024

This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events. The problem with traditional event metrics In nearly 30 years of B2B events — as CMO, CRO and CEO — I rarely see companies successfully measure event results and when they do, it’s rarely a satisfying metric.

Transform 112

Transform CMO Food Succession Management 112

Marketing Insider Group

NOVEMBER 17, 2021

Add an extra level of familiarity and empathy to your marketing strategies with appeals specifically tailored to your members’ personal identities. With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming.

Communications 19

Communications Marketers Marketing Promotion 19

Rock Content

SEPTEMBER 18, 2016

.” During his performance at Content Marketing World, Michael encouraged marketers to think about what their content is ultimately providing to the people who are reading the material. I think this perspective is a very bold one and relates back to the biggest theme at the event. Walk the line between data and creativity.

Content Marketing 99

Content Marketing Thought Leadership Marketers Marketing 99

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. The event is designed to help marketing leaders understand the potential of AI and develop a strategy for scaling AI in marketing. HubSpot’s INBOUND Marketing Event.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

CMO 144

CMO Transform Advertising Advertisers 144

Econsultancy

DECEMBER 13, 2021

” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% of revenue. Drilling down, a net balance of -76.6%

Advertising 52

Advertising Advertisers Retail Shoppers 52