Marketing Insider Group

SEPTEMBER 20, 2021

This data may seem trivial in relation to virtual programming, but depending on the services, products, and content offered by your organization, these metrics could greatly influence what you offer members and how you go about promoting your own brand. Promote member community networking. Demographics. Personalize Communications.

Communications 139

Communications Marketing Marketers Promotion 139

Duct Tape Marketing

DECEMBER 12, 2024

Like you bring to your CMO, we need to do influencer marketing in all sense. John Jantsch (02:57.327) So what are some of the best practices or strategies that B2B marketers should employ? Are you directly or influencing sales as someone that is promoting a service? You're promoting it. It's a big difference.

Transform 73

Transform B2C Influencer Marketing Marketing 73

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 40

Event Marketing Marketing Strategy Management Marketing 40

Orbit Media Studios

SEPTEMBER 3, 2024

Your business and industry can be shaped by many factors– new technology, changing best practices, current events, market trends, etc. Unless you are actively promoting and optimizing content on your website, rankings tend to decline over time. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media.

CMO 116

CMO SEO Copywriting New Technology 116

Marketing Insider Group

NOVEMBER 17, 2021

This data may seem trivial in relation to virtual programming, but depending on the services, products, and content offered by your organization, these metrics could greatly influence what you offer members and how you go about promoting your own brand. Promote member community networking. Demographics. Personalize Communications.

Communications 19

Communications Marketing Marketers Promotion 19

Marketing Insider Group

JANUARY 16, 2020

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. You need to plan out the who, when, and how of creation and promotion.

Customer 111

Customer Analytics B2C CMO 111

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media.

CRM 103

CRM Event Marketing Marketing Marketers 103

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. “We’re seeing the tension between short-term growth and long-term brand investment.

Customer 140

Customer CRM Direct Mail User-Generated 140

Rock Content

SEPTEMBER 18, 2016

.” During his performance at Content Marketing World, Michael encouraged marketers to think about what their content is ultimately providing to the people who are reading the material. I think this perspective is a very bold one and relates back to the biggest theme at the event.

Content Marketing 99

Content Marketing Thought Leadership Marketing Marketers 99

Set Up

MARCH 19, 2024

I helped them and thought how much fun it is to be able to give people free things and to promote your brand in this environment. That made me want to go into PR and special events. At my company today, there are many women in leadership roles in marketing and across our business, and that's definitely made it easier to lead.

Transform 105

Transform PR Marketing Marketers 105

Hubspot Marketing

JUNE 6, 2023

Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot. How Marketing Leaders are Shifting to Meet Customer Expectations Growing economic challenges have led marketing teams to refocus their plans. “We’re seeing the tension between short-term growth and long-term brand investment.

Customer 98

Customer CRM Direct Mail User-Generated 98

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. The event is amazing (just seeing and possibly meeting Ann Handley alone makes this marketing event worth the price!) It’s just intimate enough to promote productive networking between attendees.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways.

Content Marketing 45

Content Marketing Marketing Marketers User-Generated 45

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

CMO 144

CMO Transform Advertisers Advertising 144

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. image source. Lower resource commitment.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Econsultancy

DECEMBER 13, 2021

” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to.

Advertising 52

Advertising Advertisers Retail Shoppers 52