CMO, Event Marketing and Succession Management

Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

Transform

Transform CMO Global Marketing Direct Mail

Beyond attendance: Unlocking B2B growth with event-led Strategies

Martech

APRIL 1, 2024

This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events. The problem with traditional event metrics In nearly 30 years of B2B events — as CMO, CRO and CEO — I rarely see companies successfully measure event results and when they do, it’s rarely a satisfying metric.

Transform

Transform CMO Food Succession Management

Marketing Pro Pulse

Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Beyond attendance: Unlocking B2B growth with event-led Strategies

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