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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

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Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence

Marketing Insider Group

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events. Time will tell.

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Solving Sales & Marketing Alignment Challenges with Insights from 80 Marketing Leaders

Adobe Experience Cloud Blog

Marketers around the globe have issues aligning with their sales teams to create a true partnership. At our recent Marketing Nation Engage event, marketing leaders gathered to learn. One of the most significant opportunities we found was in creating a sales and marketing partnership to better facilitate alignment.

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The Marketers First Virtual Event – Are You Ready?

Adobe Experience Cloud Blog

Have you ever had a question you were dying to ask a rockstar marketer? Everyone who registers for the Marketers First Virtual Event will be automatically entered to win a 30-minute video chat session with a CMO at the top of his or her game. The Marketers First Virtual Event – Are You Ready?

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How One Event Company Transformed in the Face of COVID-19

Marketing Insider Group

At the recent CMO Brand Digital Summit, GDS Group welcomed Michael Brenner , the best-selling author and CEO of Marketing Insider Group who delivered the fantastic keynote: ‘ Weathering the storm: Marketing in the midst of disruption’. An illustration of GDS Digital Summit format.

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3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist

Adobe Experience Cloud Blog

Other visionaries and innovators speaking at the Marketing Nation Summit include Oscar and Grammy winner, John Legend, founder of the Huffington Post, Arianna Huffington, founder of Khan Academy, Salman Khan, and CMO at Marketo, Sanjay Dholakia. Event Marketing b2b Consumer'

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Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition

Adobe Experience Cloud Blog

Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing b2b Consumer'