CMO Network

FEBRUARY 17, 2023

It can be seen that most marketers’ perception of GenZ consumers is often a little confused. This is not surprising when you consider they are a generation that greatly differs from any before.

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Gen Z CMO Marketing Marketers 73

CMO Network

JULY 28, 2023

Gen-Z is the loneliest generation and brands have the platform and resources to tackle the loneliness epidemic facing young people.

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Gen Z Branding CMO 75

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Download our CMO 2025 social content strategy pre-mortem to facilitate more productive planning for you and your team.

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Transform Gen Z Fashion Food 93

CMO Network

OCTOBER 24, 2023

Deciding whether to work remotely or in-office is a complicated decision that will require innovative solutions.

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Gen Z CMO 120

CMO Network

NOVEMBER 9, 2023

Pine & Gilmore first wrote about the experience economy in 1998 long before anyone thought about crowd-sourcing restaurant ideas on Yelp from the comfort of their Lyft.

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Gen Z CMO 116

CMO Network

MAY 4, 2022

According to a Social Commerce Market Analysis Report from Grandview Research, the global social commerce market was nearly $500 billion in 2020 and is expected to reach $3.4 trillion by 2028.

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Gen Z CMO Marketers Marketing 104

CMO Network

MAY 22, 2023

DOWN Dating App founder Colin Hodge has thought a lot about Gen Z’s growing influence on the dating scene and the apps that drive it.

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Gen Z CMO 93

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. That sure is a lot of people!

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Gen Z Marketing Marketers User-Generated 127

CMO Network

JUNE 26, 2023

As the urgency to address environmental challenges grows, it becomes imperative for organizations to embrace sustainability and integrate it into their core business s.

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Gen Z Branding CMO 82

Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. Their boss, like a VP of Marketing or a CMO. Creating content that reflects your brands values (e.g.,

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Transform Marketing Marketers Gen Z 83

CMO Network

NOVEMBER 20, 2023

The digital age has ushered in an era where individuals can easily access insights and data about their prospective employers.

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Gen Z CMO 80

CMO Network

JULY 18, 2022

Cooler Screens technology is transforming consumer expectations and bringing digital media to spaces that previously served only to keep products refrigerated.

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Gen Z Transform Retail Product 90

Martech

DECEMBER 29, 2023

Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In A main target is Gen Z. “A In 2024, advancements in AI and automation will address this issue.

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Retail eCommerce Gen Z Shoppers 124

CMO Network

MAY 8, 2023

When it comes to tourism, Gen Zers have more than their share of stories to share – look at the TikTok feed of the average teenager or young adult.

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Gen Z Branding CMO 91

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.

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Marketing Insider Group

OCTOBER 13, 2020

And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement. CMOs get it. Said a CMO I presented to recently. Prometheus just brought us the next generation of fire. Marketing has already gone through the ring of fire. It’s empowerment and support.

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Gen Z Millennials CMO Marketing 145

Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. These sports will be used to fill vacant shopping malls and offices that are too difficult to flip into residential space.

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CMO Network

AUGUST 4, 2023

Millennials and Gen Zers may seem alike, but they deserve more than a one-size-fits-all marketing approach. Let these three tips guide your strategic planning for 2023.

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Gen Z Millennials CMO Marketing 77

CMO Network

FEBRUARY 22, 2023

If the goal of He Gets Us is to target a diverse range of young people and “spiritually open skeptics,” the actions of some of the campaign’s affiliated groups and donors might make the skeptics even more skeptical.

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Gen Z Millennials Marketing Marketers 84

CMO Network

JULY 20, 2022

Jeff Fromm: How can brands best reach Gen Z?

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Gen Z Marketing Marketers Branding 104

CMO Network

JANUARY 30, 2023

Jeff Fromm: What does the best in-class casino of tomorrow look like Alex Monahan: The best-in-class casino of tomorrow is a truly integrated hybrid of the in-person and online experiences we’ve come to know “Omnichannel” is a popular buzzword nowadays and for good reason, as it’s paving the way.

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Gen Z CMO 77

Martech

JUNE 25, 2024

” One other thing, I think it’s important to note on this, is that around one third of Gen Z currently identifiy somewhere within the LGBTQ+ world. And similarly with people of color, because while there are many Asian CEOs and CMOs in tech, you have to really search for an African American tech CEO or CMO.

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Gen Z Finance CMO Advertising 107

CMO Network

JUNE 12, 2023

Creating a memorable, authentic customer experience (CX) is about much more than being friendly (though that certainly counts).

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Gen Z Customer CMO 71

CMO Network

MARCH 16, 2023

The customer experience (CX) has entered a new normal in this post-pandemic time where things have been shaken up and reinvented.

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Gen Z Customer CMO 75

CMO Network

MARCH 28, 2023

EA's COO on how Gen Z players really are different from Millennials, why Hollywood has now come calling, her favorite video game character and — of course — her plans for world domination.

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Gen Z Millennials CMO 98

Sales Force: CMO

AUGUST 2, 2022

Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. What about Gen X? But that isn’t the case.

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Gen Z Millennials Health User-Generated 98

Adobe Experience Cloud Blog

MAY 11, 2016

The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. The talks kicked off with Gary Briggs, CMO of Facebook. Gen Z, which includes ages 18 and younger, currently represents 30% of global population and $200 billion in spending.

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Gen Z Transform CMO Thought Leadership 91

Sprout Social

SEPTEMBER 21, 2020

Goals: VSCO CMO, Tesa Aragones , believes in the value of connections over conversions. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now. — VSCO (@vsco) August 7, 2020.

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Gen Z CMO Education Branding 143

Martech

AUGUST 16, 2021

(Okay, that’s a generalization — I’ve met CMOs from an ops background who are clearly very much marketers too. “CTV is definitely a priority for many marketers and is a focal point in the industry as more advertising dollars flow to that platform,” said Melinda McLaughlin, Extreme Reach’s CMO. But you know what we mean.).

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Gen Z Millennials CMO Marketing 111

Sprout Social

AUGUST 30, 2022

Gen Z, in particular, is opting to spend time in smaller, private online communities. The CMO of StockX, Deena Bahri, explained in Adweek, “The customer is looking for more—more engagement, more dialogue, more input—and Discord is one of the platforms offering that.”. This adoption of Discord is part of a much broader trend.

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Gen Z Branding CMO Place 98

Hootsuite

DECEMBER 10, 2019

The CMO Survey. It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? This gave us multiple perspectives on the social trends that matter most in the year ahead. Finally, we pored through the latest data from respected research organizations, like: Deloitte.

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Gen Z Millennials User-Generated Performance Marketing 145

CMO Network

AUGUST 8, 2022

In the next decade, Millennials and Gen-Z will gain trillions of dollars from previous generations. Brands need to prepare for the great wealth transfer.

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Gen Z Millennials Branding CMO 82

CMO Network

NOVEMBER 18, 2022

"Young voters typically don't have a broad perspective on the issues until they have a family.".

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Gen Z CMO 57

Marketing Insider Group

OCTOBER 25, 2021

To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age.

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Market Trends Gen Z Millennials Transform 145

Businesses Grow

MAY 1, 2023

GenZ is suffering from mental health pressures from multiple fronts. Kimberley Gardiner, CMO of Tractor Supply, showed how she is emphasizing employee-generated content to create human connections with customers. Ipsos believes the most significant opportunity on social media is livestream commerce.

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Econsultancy

FEBRUARY 18, 2022

Generation Z also identify as highly values-driven, with 51% of consumers aged 18 to 23 saying they will always research a company to make sure it aligns with their views on corporate social responsibility (CSR) before making a purchase. Help me feel included in the shopping experience.

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Gen Z Millennials Shoppers Retail 54

Set Up

OCTOBER 23, 2023

Trending Topics Be Your Own CMO 80% of CMOs are focusing on their own personal brand. If individuals follow a certain CMO, as well as the company that CMO works for on social, they are twice as likely to purchase from that brand. New + Noteworthy Gen Z Wants A “Good” Drink … and not just in terms of flavor.

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Gen Z CMO Branding Marketers 52