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As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP GlobalMarketing. Fred, what are your thoughts on this?
We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of GlobalMarketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.
Conducting ResearchMarketresearch can be time-consuming and labor-intensive. That’s why 48% of marketers use generative AI for research. This is especially good for small businesses with limited staff or operating in globalmarkets with different time zones. Here's how: No more legwork.
(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6 market share.
The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Additionally, research is the #1 priority among all activities in a content lifecycle and an activity that 76% of Advanced partake in.
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