Remove CMO Remove Global Marketing Remove Performance Marketing
article thumbnail

How brands like Klarna and Mars are using AI in marketing operations

Martech

The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We AI also played a key role in personalizing the “Clustomers” messaging across global markets.

Branding 122
article thumbnail

CMO Spotlight | Akerho "AK" Oghoghomeh - Beyond Meat

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Never miss a CMO Spotlight! Watch the full interview to the right. Sign up with your email address to receive news + updates.

CMO 52
article thumbnail

Unprompted: An AI arms race is raging in Silicon Valley—but what comes next?

Unbounce

Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. So Alex, you oversee an entire performance marketing team. [00:04:46] They’ve got access to global marketing, sort of at the click of a mouse.