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The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We AI also played a key role in personalizing the “Clustomers” messaging across globalmarkets.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performingmarketing leaders. Never miss a CMO Spotlight! Watch the full interview to the right. Sign up with your email address to receive news + updates.
Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. So Alex, you oversee an entire performancemarketing team. [00:04:46] They’ve got access to globalmarketing, sort of at the click of a mouse.
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