Adobe Experience Cloud Blog

JANUARY 2, 2014

Websense, a global leader in the data security industry, is succeeding in their usage of marketing automation due to a strong team structure and savvy manager. Cristan describes their team structure as: Manager, Marketing Operation s – Overall marketing automation manager and administrator (one full-time employee).

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Businesses Grow

JUNE 26, 2023

In the early days, I was a distinctive voice since I had more than 25 years of global marketing experience. Simple example: I was helping a CMO who was having a hard time defining the unique value of his marketing agency. Now, that doesn’t sound like a marketing agency to me. But then my blog took off.

CMO 91

CMO Global Marketing Education Place 91

Litmus

MARCH 13, 2020

Check out these compelling facts and figures: Zendesk transformed the company’s email production process by empowering its global marketing team to build, test, and collaborate in one centralized system—saving the company 3 hours per email. Put email the center of your overall marketing programs mix. Performance.

Customer 91

Customer Transform CMO Communications 91

Content Marketing Institute

AUGUST 24, 2018

Other downloads followed the same formula: The Sophisticated Marketer’s Guide to Thought Leadership. The Sophisticated Marketer’s Guide to Content Marketing. The Sophisticated Marketer’s Guide to Global Marketing. Over three months, the series generated 12,500 total video views.

Entertainment 90

Entertainment Thought Leadership Marketing Marketers 90

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Set Up

DECEMBER 12, 2023

Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton noted, “The exciting part is being able to tell the story of the journey that happens in manufacturing. Ellen Donahue-Dalton , the CMO of VillageMD, shared about “the importance of trust as a cornerstone of brand, experience, talent management and culture.”

Real Estate 59

Real Estate Manufacturing Retail Education 59

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. And use these insights to tell a story.

Thought Leadership 94

Thought Leadership Transform Marketing Marketers 94

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Polaris) Hubspot leads the marketing automation software market with a 37.5%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Rock Content

AUGUST 14, 2017

Linda Boff, CMO of GE leads all global marketing, brand, content, digital, sponsorship, and customer experience for the company. She was recognized as AdWeek’s hottest digital marketer and won a Cannes Grand Prix Award in 2016. CaseyNeistat.

Content Marketing 49

Content Marketing Energy CMO Marketing 49

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Advanced – Optimized processes in place, sophisticated use of technology and tools, strategic partner to Board and senior leadership.

Transform 52

Transform CMO Marketing Marketers 52

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. So we’re pretty excited that we’re at that place. Unbounce is the landing page builder with smart features that drives superior conversion rates.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

Episode 4: AI for Data Geeks [00:00:00] Pete: Hey, marketers! Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housley, CMO of Unbounce. So we’re pretty excited that we’re at that place. Unbounce is the landing page builder with smart features that drives superior conversion rates.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

AUGUST 16, 2023

Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. They’ve got access to global marketing, sort of at the click of a mouse. Do we slow down so that we put in place a transition process?

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

CMO 144

CMO Transform Advertisers Advertising 144

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. of revenue.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

SmartBrief - Marketing

FEBRUARY 21, 2025

Brand Purpose from the CMO seat Considering this conference was the center of the digital advertising universe, the opening session, “The CMO Perspective,” was a good one to set the stage for the rest of the day’s events.

CMO 52

CMO Law Advertisers Advertising 52