CMO Global Marketing Thought Leadership 
Marketing Insider Group
JUNE 8, 2020
I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.
Adobe Experience Cloud Blog
MARCH 6, 2015
At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. Despite not having fully solved the challenges of personalization, they did agree that a first step for marketers is to understand content in context.
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Marketing Insider Group
JULY 13, 2020
Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. This is why the CMO needs to own all the elements of MarTech that run marketing.
Adobe Experience Cloud Blog
APRIL 25, 2018
Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise. Dayna Wellman, Marketing Operations Consultant, Etumos.
Adobe Experience Cloud Blog
JULY 13, 2018
Danielle Balestra, Director of Marketing Operations, Memorial Sloan Kettering Cancer Center. Jenn DiMaria, Marketing Automation Consultant, RevEngine Marketing, a Digital Pi company. Jim D’Arcangelo, SVP – Growth Marketing, UpCity. Joe Isaac, Global Marketing Manager, GE Healthcare.
Adobe Experience Cloud Blog
MARCH 13, 2019
As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough. When it comes to managing consumer data, transparency is critical.
Set Up
APRIL 21, 2022
Set up CEO, Joe Koufman , virtually sat down with Tim Minahan , the CMO and EVP of Business Strategy at Citrix. He then worked for Procuri as their SVP of Global Marketing where he learned about the emerging concept of “software as a service.” Ariba, a SAP Company, soon acquired Procuri and made Minahan CMO. First Name.
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