CMO Global Marketing Traditional Marketing 
On24- CMO Confessions
MARCH 18, 2021
We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.
Adobe Experience Cloud Blog
APRIL 14, 2016
In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives.
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DECEMBER 12, 2023
Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton noted, “The exciting part is being able to tell the story of the journey that happens in manufacturing. Ellen Donahue-Dalton , the CMO of VillageMD, shared about “the importance of trust as a cornerstone of brand, experience, talent management and culture.”
Marketing Insider Group
FEBRUARY 5, 2024
Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Polaris) Hubspot leads the marketing automation software market with a 37.5%
Marketing Insider Group
JUNE 9, 2020
A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.
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