Set Up

MARCH 15, 2022

Hagan has been at RxBenefits for three years and, prior to that, she spent the first 20 years of her career on the provider side of Healthcare Information Technology. Never miss a CMO Spotlight! We respect your privacy + will not share your information with third parties. Q1 | Tell us about your career path. First Name.

CMO 95

CMO Thought Leadership Information Technology Management 95

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Tyler Lessard, CMO at Vidyard, opened up Viewtopia with his session on “Connecting with Buyers in the Age of Experience.” We live in an “information age,” where information is now a commodity and buyers are overwhelmed—this reality transcends across demographics and generations. A story, feeling, informative technology?

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

OnPassive Marketing

APRIL 9, 2022

According to Adobe’s CMO, 9 out of 10 B2B buyers redo at least one task during the buying process. Account-Based Marketing entails assigning a person to their target market—whether it’s a salesperson, a digital marketing executive, an information technology professional, or someone else to reach out and land the account.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59