SMA Marketing

FEBRUARY 20, 2025

As a CMO, youre constantly challenged to demonstrate the return on investment (ROI) of your marketing efforts. It’s crucial to focus on key performance indicators (KPIs). This article highlights six critical marketing metrics every CMO should monitor closely.

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Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

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Marketing Insider Group

SEPTEMBER 2, 2020

In turn, each marketing tactic is driven by profit accountability and key performance indicators (KPIs) that matter to business growth and provide real value. Once the CMO has the CFO in its corner, a full strategy budget is more likely to be approved, and collaboration becomes seamless. Customer lifetime value.

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CMO Finance Key Performance Indicator Transform 145

Martech

MAY 13, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a regional quick-service restaurant chain. MarTechBot now has 10+ personas to provide more targeted responses.

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Martech

JUNE 24, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a national hotel chain. To achieve this, here are four key performance indicators (KPIs) that you should keep track of: 1.

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Transform CMO Key Performance Indicator Customer loyalty 110

Adobe Experience Cloud Blog

AUGUST 16, 2018

And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? These are the metrics that matter to the CMO and rest of the marketing team, and you’ll be expected to report on these metrics with each campaign you launch. Can you prove they achieved a return on investment?

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Email Marketing CMO Key Performance Indicator Thought Leadership 113

Adobe Experience Cloud Blog

DECEMBER 20, 2017

Consistent and targeted measurements are how the CMO and marketing leadership communicate their intentions to the rest of the department—they’re also the mechanisms used to report back success (or failure) to their superiors. Likewise, revenue is not the only key performance indicator (KPI) that matters.

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Welcome Software

JANUARY 24, 2025

8 key benefits of integrated marketing By adopting an integrated approach to marketing, you strengthen the alignment between all departments in the marketing org, and have some cross-functional benefits too: Check out our CMO guide on how to improve team alignment as a marketing leader.

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Duct Tape Marketing

MAY 13, 2023

However, a new model is emerging that offers more strategic value: the fractional Chief Marketing Officer Plus (CMO+). In this blog post, we will explore the differences between traditional marketing agencies and fractional CMOs, the benefits of the fractional CMO model, and how to succeed in this role.

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Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

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Adobe Experience Cloud Blog

APRIL 21, 2014

Before Moneyball, baseball scouts relied on popular but flawed Key Performance Indicators (KPIs) like RBIs (Runs Batted In) and a player’s appearance (aka “the gut”). When AG Salesworks and The Bridge Group conducted a study of 1,000 prospects, they converted 32 of them into the pipeline. That’s a 3.2%

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Martech

DECEMBER 18, 2023

They can assist in implementing customer feedback mechanisms, establishing key performance indicators (KPIs), and leveraging analytics tools to measure and track the impact of CX initiatives. There are many possibilities, depending on the human user’s industry and main objectives: I’m a CMO for an ecommerce home goods business.

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Marketing Insider Group

SEPTEMBER 9, 2020

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Here are some foundations of marketing metrics – key performance indicators (KPIs) used to measure marketing projects’ effectiveness. Leaders are looking beyond engagement numbers and qualified leads.

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Avinash Kaushik

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. To build an effective big picture scorecard for the CMO, that is not data pukey , there are three crucial challenges that have to be solved: Represent the full span of the CMO’s world.

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Marketing Insider Group

JUNE 26, 2023

But how are these impacting your marketing KPIs (key performance indicators)? Work with an outsourced CMO: When in doubt, consider working with a fractional CMO — a contracted executive that Marketing Brew points out is quickly catching on in the marketing world. Are they really bringing you closer to your goals?

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Martech

APRIL 12, 2024

This involves setting clear goals, defining key performance indicators (KPIs) and continuously monitoring and adjusting strategies based on data-driven insights. As a CMO or marketing leader, it is important to recognize the strategic value of programs and champion their adoption across your organization.

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Marketing Insider Group

SEPTEMBER 1, 2020

At the strategy level, team leads often struggle to translate marketing goals into measurable and actionable objectives with clear Key Performance Indicators (KPIs) for their teams. In some cases, the CMO outlines the company OKRs first, asking Marketing Owners to set their marketing goals based on that.

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Key Performance Indicator Marketing Marketers Customer Acquisition 126

Content Marketing Institute

JULY 10, 2018

Andy Crestodina , co-founder, CMO, Orbit Media . HANDPICKED RELATED CONTENT: Road Map to Success: Monitoring and Measuring Your Content’s Performance. Keep an eye on your key performance indicators (KPIs) to see how the algorithm impacts your desired actions. That helped a ton. CMWorld Click To Tweet.

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Lynton Web

NOVEMBER 26, 2024

While vanity metrics like social media followers or email open rates can provide helpful context, the real power lies in tracking key performance indicators (KPIs) that directly tie to business outcomes. Consider your marketing metrics as a pyramid. Ready to transform your marketing measurement strategy?

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Martech

SEPTEMBER 30, 2021

” It’s interesting that Validity is saying that since many marketers are suggesting that their peers move away from open rates as a key performance indicator. Tyler Samani-Sprunk , Co-Founder & CMO at Simple Strat. ” Read more here. Read more here. Quote of the day.

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Martech

MARCH 14, 2022

Investment and ROI – Turning again to Gartner’s research, the 2021 Annual CMO Spend Survey showed that, even though marketing budgets tightened a bit, martech spending dominated at 26.7% of the total budget, higher than spending on third-party agencies, labor, or media. Here’s where you can enlist the help of your CFO.

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Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. Marketing efforts are not designed to meet key business objectives.

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Litmus

MAY 28, 2021

This session, moderated by our very own CMO Melissa Sargeant, featured: Angela Connor , Founder and Chief Communications Officer of Change Agent Communications. While key performance indicators (KPIs) are important, you shouldn’t forget about branding. Andrea Fryrear , President and Co-Founder of AgileSherpas.

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Digital Marketer

MARCH 25, 2024

With our heads down, the focus is on the key performance indicators (KPIs) of the necessary activations to achieve the bottom-line goal rather than the focus being on the goal itself. EXAMPLE : The Knowing Agency serves as fractional CMO for a waterproofing company.

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Transform Key Performance Indicator Direct Mail CMO 85

Litmus

APRIL 29, 2021

An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details. For example, you’ll receive a follow-up email from “Melissa at Litmus” for Leading FWD, a newsletter from our CMO. Get your free email brief template ?. What is an email brief?

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GrowPowerful

APRIL 20, 2023

Unlike traditional CMOs or marketing agencies, a fractional CMO (Chief Marketing Officer) provides strategic marketing guidance and expertise tailored to your startup's specific needs without the cost and commitment of a full-time executive.

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CMO Key Performance Indicator Marketing Marketers 52

Duct Tape Marketing

AUGUST 16, 2023

Key Takeaway: The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights. 03:54] How would you define a Factional CMO? [04:52] cause the fractional CMO role is something I wanna focus on.

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Avinash Kaushik

JANUARY 4, 2022

I’ll go out on a limb and say that it will also shock your CMO. It helps identify how much money you created that is going into the bank, and what it is that you did exactly to create that money. Understanding that will deliver a transformative impact on your business. The Money In-Out Continuum | The Problem.

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Analytics Transform Key Performance Indicator Retail 92

Econsultancy

MAY 11, 2022

“I had a great CMO in a previous organisation who was hands-on working with me in Data Studio dashboards to build out reports he wanted to see himself – because he wanted to know what to do and how to unlock it,” she said.

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Avinash Kaushik

AUGUST 22, 2022

For performance marketing, you can see this confusion practiced when you create compound metrics. I bet your CMO dashboard has Social Engagement on it – only you understand what that metric actually is, and the convoluted formula ensures no one will ever know why Social Engagement went up or down.

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Set Up

OCTOBER 10, 2023

Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices. By emphasizing quality over quantity, hospitals can not only provide more effective care but also achieve better patient satisfaction and long-term wellness.”

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Avinash Kaushik

OCTOBER 17, 2023

If you can tell the CMO upfront, based on decisions she has made to approve a campaign with xyz goals and abc tactics, that the campaign is going to fail… You remove the entire basis of scapegoating. Smart – trusted, but verified – prediction models. I’ve really, really, leaned into this with teams I help lead.

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Finance Non-Profit Analytics Key Performance Indicator 40

Martech

APRIL 18, 2024

However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters. Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” That’s why Google added the Business Objectives collection to GA4 in June 2023. Words matter.

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Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. This is the person who’s in charge of aligning the strategy with business goals and keeping everyone on task with reaching your designated key performance indicators. image source.

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Marketing Insider Group

MAY 11, 2020

Once you have a strategy that’s clicking and you’re rolling out high-quality, meaningful content, you should pay attention to these content performance metrics. When defining your key performance indicators (KPIs) for content marketing efforts, it’s different from answering the question of ROI.

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Hootsuite

AUGUST 6, 2021

more to overall sales than the previous year, according to this year’s CMO Survey. And do their key performance indicators (KPIs) directly align to your company’s business objectives? Social teams feel underappreciated, but the numbers show that they’re becoming more and more important to the bottom line.

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