Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits. Qualified Lead Rate.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Marketing Insider Group

SEPTEMBER 1, 2020

At the strategy level, team leads often struggle to translate marketing goals into measurable and actionable objectives with clear Key Performance Indicators (KPIs) for their teams. The answer is you can do both – and many marketing teams do. Overall Marketing. Brand Marketing. Marketing Tactic ROI.

Key Performance Indicator 126

Key Performance Indicator Marketing Marketers Customer Acquisition 126

Avinash Kaushik

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. To build an effective big picture scorecard for the CMO, that is not data pukey , there are three crucial challenges that have to be solved: Represent the full span of the CMO’s world.

CMO 52

CMO Analytics Retail Non-Profit 52

Avinash Kaushik

AUGUST 22, 2022

For performance marketing, you can see this confusion practiced when you create compound metrics. I bet your CMO dashboard has Social Engagement on it – only you understand what that metric actually is, and the convoluted formula ensures no one will ever know why Social Engagement went up or down. Pick something else.

Transform 78

Transform Non-Profit Key Performance Indicator Analytics 78