Remove CMO Remove Key Performance Indicator Remove Shopper Market
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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

“Whether that’s our shopper marketing team; our sales team; our ecommerce leads – they’re the ones who should really be telling us what to do, and we can then churn out the insights or models to make that happen.