Martech

MARCH 14, 2022

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. But the sky is not falling just yet, my friends.

Transform 130

Transform Key Performance Indicator Marketers Marketing 130

Lynton Web

NOVEMBER 26, 2024

While vanity metrics like social media followers or email open rates can provide helpful context, the real power lies in tracking key performance indicators (KPIs) that directly tie to business outcomes. Consider how one financial services firm transformed its lead generation process through this analytical approach.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Digital Marketer

MARCH 25, 2024

With our heads down, the focus is on the key performance indicators (KPIs) of the necessary activations to achieve the bottom-line goal rather than the focus being on the goal itself. EXAMPLE : The Knowing Agency serves as fractional CMO for a waterproofing company.

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Transform Key Performance Indicator Direct Mail CMO 85

Avinash Kaushik

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. To build an effective big picture scorecard for the CMO, that is not data pukey , there are three crucial challenges that have to be solved: Represent the full span of the CMO’s world.

CMO 52

CMO Analytics Retail Non-Profit 52

Litmus

MAY 28, 2021

This session, moderated by our very own CMO Melissa Sargeant, featured: Angela Connor , Founder and Chief Communications Officer of Change Agent Communications. She said, “How we start the transformation informs its eventual success.”. While key performance indicators (KPIs) are important, you shouldn’t forget about branding.

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Key Performance Indicator Transform CMO eBook 66

Avinash Kaushik

JANUARY 4, 2022

Understanding that will deliver a transformative impact on your business. I’ll go out on a limb and say that it will also shock your CMO. It helps identify how much money you created that is going into the bank, and what it is that you did exactly to create that money. The Money In-Out Continuum | The Problem.

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Analytics Transform Key Performance Indicator Retail 92

Set Up

OCTOBER 10, 2023

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices.

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Transform Health CMO Key Performance Indicator 59

Econsultancy

MAY 11, 2022

“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. ” Lastly, having an established KPI (key performance indicator) framework is crucial for measuring what you’re doing and getting feedback from people along the way.

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Analytics Key Performance Indicator Transform Shopper Market 76