The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Companies spend 19.9% in one year and to 30.9%

New Technology 289

New Technology CMO B2C Marketers 289

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Only 24% of CMOs feel confident about their 2024 funding. One CMO reduced her martech spend by 40% and saw lead quality improve. Marketing budgets are down 15% year-over-year. They’ve stopped playing defense.

Transform 121

Transform CMO Marketers Marketing 121

Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. So, it’s not so much about eliminating the politics, it’s about navigating.”

CMO 106

CMO Communications Digital Marketing Marketers 106

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Tools and software: This includes publishing, reporting, campaign management, social listening and monitoring, and other social media management tools. (If Table of Contents What is a social media budget? Heres what they said. to marketing on average.

Social Media Marketing 131

Social Media Marketing CMO Finance Health 131

Martech

AUGUST 12, 2024

Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem. For this prompt, try selecting the CMO persona. Context) You are CMO for a large consumer brand.

Customer 111

Customer B2C CMO Customer Journey 111

Martech

NOVEMBER 25, 2024

Newsletter platforms : Deliverability , IP reputation management, bounce rate optimization and blacklist prevention. Transactional systems : Scalability, managing large volumes of time-sensitive emails. Source: MartechTribe, 2024 CIO-CTO-CFO group Focuses on cost and control management.

Transform 114

Transform Marketing Automation Platform CMO Management 114

Martech

AUGUST 21, 2024

Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. The customer experience imperative: Moving beyond isolated tech solutions In many companies, the norm is to purchase and manage martech separately from other teams. Their CMO owns marketing, sales and support.

Customer 107

Customer Transform Logistics Finance 107

Martech

AUGUST 20, 2024

Today’s marketing tools are rich with AI capabilities, enabling marketers to develop and manage strategies, personalize customer messages, utilize chatbots for online inquiries, streamline opportunity management and perform just-in-time predictive analysis. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketers 126

Marketers Marketing CMO Communications 126

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator 117

Key Performance Indicator Transform User-Generated CMO 117

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 121

CMO Non-Profit Transform Advertisers 121

The CMO Survey

MARCH 23, 2022

This webinar will discuss findings from the 28 th edition of The CMO Survey with a focus on marketing spending and metrics. Professor Christine Moorman, Founder and Managing Director of The CMO Survey and the T. Austin Finch Sr. When: May 3, 2022 12:30 PM Eastern Time (US and Canada).

CMO 130

CMO Marketers Marketing Management 130

Martech

AUGUST 14, 2024

The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon. In some cases, offer options for unsubscribing or managing multiple email subscriptions.

Email Marketing 117

Email Marketing Marketers Marketing CMO 117

Martech

NOVEMBER 4, 2024

Diverse opportunities: The martech field encompasses a wide range of areas, including automation, customer relationship management (CRM), data management platforms, and more. For this prompt, try selecting the CMO persona. Your experience can help you take on roles that shape marketing strategies and drive innovation.

CMO 111

CMO Marketing Automation Platform Analytics Digital Marketing 111

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.”

CMO 127

CMO Traditional Marketing Communications Marketers 127

Duct Tape Marketing

OCTOBER 3, 2024

Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities. 13:05] How do you scale this model? [18:03]

CMO 86

CMO Manufacturing Management Branding 86

Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

CMO 117

CMO Transform Energy Succession Planning 117

Martech

DECEMBER 10, 2024

Brands that optimize their digital presence can influence up to 52% of the sources cited by generative models, per a recent study by Terakeet (disclosure: I serve as the companys CMO). Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets.

Transform 133

Transform Whitepaper User-Generated CMO 133

The CMO Survey

DECEMBER 21, 2022

In this webinar, Christine Moorman, Founder of The CMO Survey and the T. Topics included managing digital marketing returns, marketing and DEI, marketing and the C-suite, and brand political activism. Topics included managing digital marketing returns, marketing and DEI, marketing and the C-suite, and brand political activism.

CMO 130

CMO Digital Marketing Management Branding 130

Martech

AUGUST 22, 2024

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. Large organizations who’ve done similar implementations in the past might decide to manage this implementation on their own.

CRM 117

CRM CMO Management Communications 117

Duct Tape Marketing

OCTOBER 28, 2024

For example, just hiring a Chief Marketing Officer (CMO), Marketing Director, or VP of Marketing can set you back anywhere from $15,363 to $29,732 per month. Key Roles & Costs: CMO, Marketing Director, or VP of Marketing Monthly Cost : $15,363 - $29,732 Pros : You get a seasoned marketing expert who’s fully dedicated to your business.

CMO 80

CMO eBook Marketers Marketing 80

Martech

JANUARY 29, 2025

Some days, the ability to make this claim can be a managers highest achievement. It can be uncomfortable, especially for people with order-creating jobs, such as managers, MOps and technical specialists. If you fill management ranks with order-givers you end up with employees who are order-takers. I left other people alone.

CMO 119

CMO Marketers Marketing Management 119

Duct Tape Marketing

MARCH 10, 2025

The 7 Roles Every Small Business Owner and How to Manage Them written by Jordan E read more at Duct Tape Marketing Ever feel like running your business is a never-ending game of keeping plates spinning? The Project Manager (a.k.a. Campaigns, vendors, deliverablesit all needs to be managed. The Client Manager (a.k.a.

Management 69

Management CMO Customer Journey Analytics 69

Martech

NOVEMBER 27, 2024

Let’s not forget Facebook, which is rolling out new tools via Meta’s Ads Manager. Carrie Mahon, CMO at Unanet, offers a broader view: “Embracing new AI tools early not only provides marketers with a strategic advantage in creativity and efficiency but also fosters a mindset shift that speeds up AI integration and unlocks greater benefits.

Transform 119

Transform B2C CMO New Technology 119

Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. What Is A Fractional CMO?

CMO 118

CMO Finance SEO Content Marketing 118

Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 91

CMO Gen Z Thought Leadership Entertainment 91

Hubspot Marketing

MARCH 27, 2025

That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more. For our executive assistant, I defined two key responsibilities: meeting analysis and follow-up management. I recommend setting up a separate assistant for each larger project that you manage. Ready to get started?

Transform 110

Transform CMO Communications New Technology 110

Martech

JANUARY 16, 2025

If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. Generative AI has already come for the creative department as witnessed by Omnicom’s recent acquisition of IPG. What marketing leaders can do to address this threat How should marketing executives respond to this threat?

Transform 123

Transform User-Generated CMO Marketers 123

Hubspot Marketing

OCTOBER 3, 2024

Being thoughtful about how you implement and manage your AI marketing tools maximizes the value AI brings to your brand tracking strategy. This discrepancy highlights the value of consulting multiple AI models for a more well-rounded picture of your company’s brand awareness. Craft precise prompts for accurate AI results.

Branding 131

Branding Customer loyalty CMO Market Segmentation 131

Martech

NOVEMBER 13, 2024

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. to seeing it as a core component of business growth.

Transform 129

Transform Marketers Marketing Customer Acquisition 129

Martech

MAY 7, 2024

Documenting the request is probably the most important step, and it can be done with a follow-up email, a follow-up Slack message or the creation of a task in a project management tool like Asana, Trello or JIRA. As mentioned above, a project management tool like Asana, Trello or JIRA can do wonders. and “I want you to do X.”

Management 111

Management CMO Product Marketers 111

Hubspot Marketing

MAY 16, 2024

Let’s use an example Kieran referenced in the episode — HubSpot’s paid advertising product , which allows marketers to manage Facebook advertising campaigns. If you move up one level from the product, into the education phase, people are trying to learn how to manage and optimize their Facebook ad campaign.

CMO 131

CMO User-Generated Advertisers Advertising 131

Hubspot Marketing

JULY 11, 2024

Here are five practical tips to transform your audience into a loyal and engaged community, using the differentiated marketing tactics we’ve discussed and our Community Management Templates. Assess the current landscape. Determine where your audience engages , whether owned or unowned, and if they already identify as a community.

Transform 117

Transform Outbound Marketing Entertainment Inbound Marketing 117

Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes.

CMO 106

CMO Customer Acquisition Customer Journey Management 106

Hubspot Marketing

NOVEMBER 14, 2024

By managing expectations and educating teams on how AI works best , marketers can shift focus toward the achievable, practical uses that make an impact. Users often expect AI to “do it all,” leading to frustration when it falls short, especially for tasks requiring precision. A need for guardrails.

User-Generated 122

User-Generated CMO Education Communications 122

Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. As someone who was interviewed for the piece, I felt like the suggestion that social media managers need degrees missed the point of the article,” says Rachel Karten, social media consultant and creator of the Link in Bio newsletter. “To

Management 145

Management Education Social Media Marketing Copywriting 145

Martech

JANUARY 9, 2025

AI agents will increase foot traffic and loyalty With the help of AI agents, brands can now have a local extension of their store manager trained and ready to assist digital customers 24/7, said Monica Ho, CMO of AI-powered marketing technology company SOCi.

Customer loyalty 125

Customer loyalty CMO Retail Customer Journey 125

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” The post 5 ways to be a better CMO for your social teams appeared first on Sprout Social. To me this was a red flag.

CMO 125

CMO Entertainment Communications Branding 125