Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies. MLaaS fills that gap. Lets connect.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. And you have to both lead and manage the change within your organization. Your People. Your Process.

Management 131

Management Transform CMO eBook 131

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? That’s exactly what becoming a fractional CMO is all about. How much do fractional CMOs make? How much should you pay a fractional CMO? What does it mean to be a fractional CMO?

CMO 94

CMO Price Transform Marketing Strategy 94

SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. In the modern business landscape, technology plays a crucial role in almost every aspect of operations. As a result, in 2023, we will see more chief marketing officers (CMOs) partnering with chief technology officers (CTOs) in order to effectively leverage technology to achieve their marketing goals.

Transform 61

Transform Marketing Marketers Manufacturing 61

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

That means you need the right team to manage your marketing automation platform. He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. Marketing organizations in this digital age need a new blend of talent.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Sprout Social

JANUARY 9, 2025

Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. In her experience training CMOs, Leffer says the most common challenge is getting teams to embrace and use new technology. Enter the impetus for solving both challenges: artificial intelligence (AI).

User-Generated 107

User-Generated Marketing Marketers CMO 107

Adobe Experience Cloud Blog

APRIL 25, 2018

The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Jessica Kao.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Marketing Insider Group

JULY 24, 2018

Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire. I challenge you to find a single CMO or marketing manager who […].

CMO 109

CMO Social Media Marketing New Technology Marketers 109

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 124

CMO Customer Acquisition Transform User-Generated 124

Marketing Insider Group

JULY 16, 2015

Fast-forward to just a few weeks ago, when a paper I co-authored with The CMO Club—called the “CMO Solution Guide to Leveraging New Technology and Marketing Platforms”—was released. This chart, from the CMO Solution Guide , is all the proof you need. The Technology Conundrum. CMO Solution Guide.

CMO 97

CMO New Technology Health Marketers 97

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%

CMO 130

CMO B2C Marketing Marketers 130

Martech

MAY 16, 2024

At the same time, it’s becoming increasingly difficult for marketing teams to hire the breadth of technical expertise needed to design and manage these complex stacks cost-effectively. Trustworthy technology information now comes from two types of sources: information companies and peer community forums. How they work with clients.

Transform 112

Transform CMO Direct Mail New Technology 112

Adobe Experience Cloud Blog

APRIL 16, 2013

Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. Kathleen Schaub , VP, CMO Advisory Practice, IDC. Chris Penn , VP of Marketing Technology, SHIFT Communications. They have the numbers and the credibility, but management wants more. The new roles that we don’t know about.

Marketing 134

Marketing Marketers CMO Analytics 134

Martech

AUGUST 28, 2023

Dig deeper: Data analytics: Your stack’s past and limitations Colosante said the skills shortage is because no one — neither the vendors nor the marketing organizations — is teaching people how to use the new technology. At 18 months CMOs have the briefest tenure of any C-suite office. Who is the “voice of the stack”?

CMO 98

CMO Marketing Marketers New Technology 98

Martech

MARCH 8, 2024

Change management can be a large undertaking. Some examples: “As a CMO, I want to discover new and efficient content creation methods, so that we can better connect with our audience.” The more user stories you collect before setting up new tech, the more your requirements will be better defined.

Transform 132

Transform User-Generated CMO New Technology 132

Marketing Insider Group

JULY 15, 2014

Channels: managing the ever-shifting landscape of options to reach their audience. Technology: to manage all that data and content flowing across channels. What about the CMO of 2020? The 2020 CMO will have a background in engineering, a former growth-hacker , a marketing technologist and a brand steward.

CMO 111

CMO Marketing Marketers Entertainment 111

The Next CMO

MAY 4, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

CMO 52

CMO Transform Health Customer Journey 52

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . Cheryl Burgess is the Managing Partner at Blue Focus Marketing.

Automobile 97

Automobile New Technology Marketers Marketing 97

MarketingOps

FEBRUARY 26, 2024

Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. Key projects include: Implementations : Setting up new systems or platforms.

Transform 130

Transform Marketers Marketing Thought Leadership 130

Martech

JANUARY 3, 2022

Why marketing operations teams devote most of their time to automation, and campaign management tools. It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M.

Transform 120

Transform CMO Marketing Automation Platform Marketing 120

Martech

FEBRUARY 27, 2024

It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. I continue to be astounded at the number of organizations that do not have a handle on the technology they use. Apples and oranges.

Transform 112

Transform CMO User-Generated Customer loyalty 112

On24- CMO Confessions

APRIL 22, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. As you know, you can find the full episode of CMO Confessions on Podbean here and an edited transcript of our conversation below.

CMO 52

CMO CRM Transform Digital Marketing 52

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Fashion Advertisers 52

Martech

FEBRUARY 15, 2024

That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services. Mahon, who has been CMO for four years, led the implementation of AI for her team of 25 marketing professionals. And then what was their roadmap?

Education 126

Education CMO Marketing Marketers 126

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! Table of Contents: BGT, PWC and CXO.

CMO 52

CMO Transform Retail New Technology 52

Martech

NOVEMBER 29, 2023

Companies’ pursuit of digital initiatives designed to harness disruptive new technologies and unlock growth have made marketing ‘ground zero’ for cross-functional collaboration,” Ewan McIntyre, chief of research and VP analyst in the Gartner Marketing practice, said in a statement. How to win back peers and control?

Non-Profit 115

Non-Profit CMO Health Marketing 115

Rock Content

DECEMBER 11, 2020

In this one, maintained by Adobe, you can find a lot of great pieces that speak from a manager’s standpoint. Besides, you can also read about technology for marketing, AI, data-driven marketing, with some case studies. There are many tips on leadership and how to innovate while being in charge.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Martech

FEBRUARY 9, 2024

She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired. Q: At Janus Henderson you grew from a relatively junior role to being global head of marketing technology. I started out in a specialist position, working on content management.

Finance 104

Finance New Technology CMO Analytics 104

Martech

OCTOBER 26, 2023

Tip 1: Avoid shiny object syndrome Marketers have long been enamored with technology and the promise of what it can deliver. The meeting was going to focus on a new technology called marketing automation. It is typically one of the biggest line items in any CMO’s budget.

CMO 127

CMO New Technology Marketing Plan Place 127

Duct Tape Marketing

APRIL 23, 2025

And I would say also, if you look at my background, the companies that I tend to join are at a very similar stage to Calendly where they've invented some new technology to solve some sort of pain point for a customer type and then have that exponential growth when they sort of like crack the market a little bit to get that product market fit.

Price 60

Price CRM CMO User-Generated 60

Martech

APRIL 27, 2022

New technologies surface insights faster and create the opportunity to visualize and share data. New technologies are making old channels more accessible. There are three marketing analytics models that marketers use when planning, managing, and optimizing marketing campaigns. Types of marketing analytics models.

Analytics 131

Analytics Customer Journey Marketing Marketers 131

Content Marketing Institute

JULY 18, 2018

Then, a new CMO joined the firm, and budgets were put on hold. New workflow rules required posts go through extra regression testing through IT, taking publishing from days to weeks. In November 2017, the content marketing director was called into the CMO’s office. The cadence slowed to a crawl. Subscriber growth stalled.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Orbit Media Studios

SEPTEMBER 3, 2024

Your site should reflect that, and be redesigned with new search engine optimization (SEO) and conversion opportunities in mind. Your business and industry can be shaped by many factors– new technology, changing best practices, current events, market trends, etc. Content management systems have improved.

CMO 116

CMO SEO Copywriting New Technology 116

Marketing Insider Group

AUGUST 27, 2015

NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Is there new technology available that makes production cheaper, faster or more efficient? Easy to manage content.

Manufacturing 107

Manufacturing Shipping CMO Management 107

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Brand Manage Camp. Social Media Marketing World. March 1 – 3, San Diego, CA.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20