Martech

OCTOBER 1, 2024

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. Nonlinear multipliers: Why marketing’s impact is different The need for this is particularly acute for functions that are nonlinear multipliers of business performance.

Finance 117

Finance Marketing Marketers CMO 117

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?

CMO 90

CMO Transform Education Marketing Strategy 90

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 76

CMO Customer Journey Transform User-Generated 76

Orbit Media Studios

APRIL 30, 2025

Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. You need a shared prompt library to manage these prompts. Imagine interviewing for a job in 2027 Hiring Manager: We use Sparkbot AI to optimize our ad copy. Hiring Manager: Wait you write your own automations? AI has limits.

Transform 64

Transform User-Generated CMO Copywriting 64

Set Up

MAY 9, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Honiball leads with empathy. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Shipping Thought Leadership Analytics 59

Set Up

DECEMBER 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Over the course of her career, she learned to manage those aspects of her personality to make them assets. Never miss a CMO Spotlight! Q2 | What is your superpower? Be honest and direct. First Name.

CMO 64

CMO Thought Leadership Communications Price 64

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Set Up

OCTOBER 11, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. There's a space for silence and we don't leave a lot of room for it today, but I think it's a big part of being a Manager.”. Subscribe for the latest CMO Spotlight posts! First Name. Email Address.

CMO 59

CMO Transform Thought Leadership Performance Marketing 59

Set Up

MARCH 28, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? . ” WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Direct Mail Thought Leadership Advertising 59

Set Up

SEPTEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you would like to share? WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Thought Leadership Performance Marketing Management 59

Martech

JUNE 24, 2024

The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We A prime example: Klarna’s use of AI image generation tools like Midjourney and DALL-E to create over 1,000 images for marketing campaigns in Q1 2024 alone.

Branding 122

Branding CMO Copywriting Marketing 122

Martech

SEPTEMBER 30, 2022

Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that scale. Has content become a dirty word?

CMO 124

CMO Management Customer Performance Marketing 124

Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ It’s our responsibility [as marketers] to tell the story of what people can use and do it in a way that is completely transparent and credible. ” WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 52

CMO Thought Leadership Energy Retail 52

Martech

DECEMBER 5, 2023

Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner. I’ve personally experienced this utopia, but most marketers have not. In a lot of companies, budgeting is a hot mess.

Finance 124

Finance CMO eBook Marketing 124

Set Up

APRIL 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ I wanted somebody to help me understand how important it was to manage your career and not let your career manage you. ” Watch the full interview to the right.

CMO 52

CMO Transform Thought Leadership Performance Marketing 52

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Managing expectations. “I’m Consumers, as everyone knows, can be contradictory.

Advertising 124

Advertising Advertisers Shipping CMO 124

CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Management 79

Management User-Generated Inbound Marketing CRM 79

Adobe Experience Cloud Blog

APRIL 28, 2010

In contrast, highly accountable marketing forecasts enable the CMO to make statements such as, “Next quarter, marketing will generate an incremental 30 new deals worth $4.0 Marketing knows which marketing programs will generate new leads, and how sales leads of that type historically perform.

CMO 82

CMO Marketing Marketers Traditional Marketing 82

Adobe Experience Cloud Blog

MAY 5, 2011

As Paul Albright said on his recent webinar, Demystifying the Strategies of High Momentum Marketing and Sales , metrics create the drama-free environment execs want and need. Continuing my series about this webinar, here are some specific lessons about defining and using metrics to drive a high-performance marketing department.

CMO 115

CMO Marketing Marketers Communications 115

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. In the past, social performance marketing has been handled by specialists. GlobalWebIndex.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Conduct a comprehensive review of your existing setup — CRM systems, content management platforms and data analytics processes. Calculated risk management.

Transform 125

Transform Analytics CMO CRM 125

Martech

APRIL 14, 2022

Marketers must manage their creative teams to best effect. We entered an era where we believe we can measure everything,” said Russ Somers, CMO at Lytho, software provider for creative and other workflows. In managing creatives, Somers stressed the need for two things: psychological safety and honesty.

CMO 124

CMO Analytics Digital Marketing Management 124

Marketing Insider Group

SEPTEMBER 1, 2020

At the strategy level, team leads often struggle to translate marketing goals into measurable and actionable objectives with clear Key Performance Indicators (KPIs) for their teams. Or they may pick individual or manager-level goals instead of team goals. The answer is you can do both – and many marketing teams do.

Key Performance Indicator 126

Key Performance Indicator Marketing Marketers Customer Acquisition 126

Martech

DECEMBER 30, 2021

In addition to further adoption of CTV, we will see an uptick in cross channel media investments as consumer confidence grows along with CTV,” said Jon Schulz, CMO of advertising software company Viant Technology Inc. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV.

Advertising 120

Advertising Advertisers Transform CMO 120

Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Martech

APRIL 13, 2022

Join Alex Ortiz, CMO of Sendoso and learn how to improve conversion rates by refining your strategy within the funnel and focusing on and measuring what matters. Focusing on just generating more leads is not the key to more revenue.

CMO 102

CMO Customer Performance Marketing Management 102

Martech

JUNE 1, 2023

For example: As a [marketing manager], I want to [measure my campaigns]. There is no “so that” Why does the marketing manager want to measure their campaigns? For example: As a CMO, I want to understand which channels are performing, so that I know which channels are driving revenue.

Transform 120

Transform Marketing Marketers Analytics 120

Martech

DECEMBER 16, 2022

For example, if your CMO focused on CRM tools, emphasize the size of your database and how much it grew or how much revenue was generated per email sent. Dig deeper: What is marketing performance management and how can it help you? That’s the metric you should highlight. Consider your audience. Get MarTech! In your inbox.

Shipping 102

Shipping CMO Analytics CRM 102

Martech

AUGUST 17, 2023

I recently spoke to a CMO who said, “We have to be more aligned with sales and customer success. I am fortunate enough to have many conversations with CMOs, but not every time does one bring a smile to my face; this one did. But, I also know that my team has a hand in every stage of the customer lifecycle and driving revenue.”

Transform 98

Transform CMO Marketing Marketers 98

Martech

FEBRUARY 9, 2023

“With Apple+ streaming services entering the live sports sphere, and Google getting the rights for NFL Sunday Ticket to distribute on their YouTube TV product, we could see more NFL fans switch to streaming services down the line,” said Laura Connell, consumer trends manager for consumer insights and analytics company GWI.

Shoppers 98

Shoppers Advertising Advertisers PR 98

Martech

DECEMBER 27, 2022

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

Transform 98

Transform Retail Shoppers Price 98

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Search Engine Land

MARCH 31, 2023

The new search AI assistants like Google Bard will help search evolve from transactional to conversational, according to Aaron Levy , vice president of paid search at performance marketing firm Tinuiti. “Historically, each query would yield a series of answers and that’d be the end of the relationship,” he said.

User-Generated 81

User-Generated Advertisers Advertising SEO 81

Hubspot Marketing

DECEMBER 20, 2024

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. Maryam Banikarim, Managing director of Fortune Media: When something works really well, I dont like holding onto it. (Plus, a bonus rip in the spacetime continuum.) Browning cooked up this one: Malrt is one of Chicagos mascots.

Transform 100

Transform Marketing Marketers CMO 100

Hootsuite

SEPTEMBER 3, 2020

The trends were informed by a global survey of over 3,100 marketers, more than 30 expert interviews, and stacks of research from the leading industry analysts. New digital divides in key demographics, a shift towards performance marketing tactics. Were we right in our prediction? Very right. Brands don’t have to be everywhere.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hubspot Marketing

APRIL 14, 2025

Marketers have toyed with AI for several years. the social media manager whipping up posts). AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations?

Branding 98

Branding User-Generated Price eCommerce 98

Animalz blog

OCTOBER 1, 2024

I know there are a lot of heads of marketing that are just marketing managers with a different title who execute stuff that’s decided. For me, it was really important to see the content marketing path in this person’s resume. And then now they’re like, “Oh, content marketing.”

Copywriting 52

Copywriting PR SEO Education 52