Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. Brands that optimize their digital presence can influence up to 52% of the sources cited by generative models, per a recent study by Terakeet (disclosure: I serve as the companys CMO). Think of GEO as SEOs smarter sibling. At its core, GEO is about connection.

Transform 136

Transform Whitepaper User-Generated CMO 136

Martech

AUGUST 21, 2024

Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. The customer experience imperative: Moving beyond isolated tech solutions In many companies, the norm is to purchase and manage martech separately from other teams. Purpose: Digital Transformation 2.0

Customer 112

Customer Transform Logistics Finance 112

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Like you bring to your CMO, we need to do influencer marketing in all sense.

Transform 74

Transform B2C Influencer Marketing Marketers 74

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 88

CMO Customer Journey Transform User-Generated 88

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. It’s all about knowing the customer.”.

Transform 141

Transform Customer Health Communications 141

Martech

NOVEMBER 25, 2024

While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging. Newsletter platforms : Deliverability , IP reputation management, bounce rate optimization and blacklist prevention.

Transform 120

Transform Marketing Automation Platform CMO Management 120

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. IT is like HR.

Transform 110

Transform CMO Global Marketing Direct Mail 110

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator 123

Key Performance Indicator Transform User-Generated CMO 123

Adobe Experience Cloud Blog

MARCH 26, 2019

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. Our success has been predicated on the core belief that digital transformation starts by reimagining the entire customer journey.”.

Transform 133

Transform Customer Branding Finance 133

Martech

NOVEMBER 27, 2024

Let’s not forget Facebook, which is rolling out new tools via Meta’s Ads Manager. Carrie Mahon, CMO at Unanet, offers a broader view: “Embracing new AI tools early not only provides marketers with a strategic advantage in creativity and efficiency but also fosters a mindset shift that speeds up AI integration and unlocks greater benefits.

Transform 125

Transform B2C CMO New Technology 125

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. CMOs can learn from Jobs.

Transform 110

Transform CMO Whitepaper Marketers 110

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 91

Transform CMO Marketing Strategy Marketers 91

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. However, in my work with CMOs and marketing organizations, this promise is often unfulfilled if tools are implemented without a clear link to goals. Let’s explore how to cut through the noise and deliver quantifiable value.

Transform 126

Transform CMO Analytics CRM 126

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. But this growing reliance on automation could come with serious risks.

Transform 129

Transform User-Generated CMO Marketers 129

Martech

APRIL 15, 2025

As marketing complexity accelerates and the volume of data expands exponentially, the marketing analyst role is transforming into a hybrid strategist, technologist and translator between humans and machines. But transformation doesn’t happen in isolation. Email: Business email address Sign me up! Processing.

Transform 127

Transform Customer Journey Analytics Marketers 127

Marketing Insider Group

APRIL 18, 2013

CMOs see the need to define the vision and path to real marketing transformation. Earlier this month, Caren Fleit and Brigitte Morel-Curran from Korn-Ferry released “ The transformative CMO : Three must-have competencies to meet the growing demands placed on marketing leaders.” ( No registration required. ).

Transform 106

Transform CMO Marketers Marketing 106

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

Transform 110

Transform Customer eCommerce Key Performance Indicator 110

Hubspot Marketing

JULY 11, 2024

Here are five practical tips to transform your audience into a loyal and engaged community, using the differentiated marketing tactics we’ve discussed and our Community Management Templates. Assess the current landscape. Determine where your audience engages , whether owned or unowned, and if they already identify as a community.

Transform 113

Transform Outbound Marketing Entertainment Inbound Marketing 113

Martech

DECEMBER 28, 2022

“Smarter, progressive organizations will continue to invest in advanced analytics and AI to connect more closely with their customers, anticipate behaviors, and identify issues and opportunities in real time,” said Helena Schwenk, VP, Chief Data and Analytics Officer for analytics database management software company Exasol. Get MarTech!

Transform 123

Transform eCommerce Shoppers Retail 123

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer 125

Customer Direct Mail Transform Health 125

Hubspot Marketing

JANUARY 17, 2025

In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. Something that had both meaningful influence on top-of-funnel metrics and practical usability across our marketing team. But what and how?

Transform 118

Transform CMO Influencer Marketing Education 118

Hubspot Marketing

MARCH 27, 2025

That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more. So, think of the steps below not as hard-and-fast rules but as a beginners guide: This is a quick and easy way to get started, but it only showcases a small portion of Claudes huge potential to transform how you work.

Transform 104

Transform CMO Communications New Technology 104

Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 96

CMO Gen Z Thought Leadership Entertainment 96

Martech

FEBRUARY 14, 2025

You’ve got campaign managers who can’t access customer data, analysts who don’t understand marketing strategy and strategists who can’t measure their impact. Your campaign managers should understand attribution modeling, not just email templates. This transformation creates fear. The hard truth?

Finance 113

Finance Transform Customer Journey Customer Acquisition 113

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer.

Management 131

Management Transform CMO eBook 131

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 127

CMO Non-Profit Transform Advertising 127

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies. MLaaS fills that gap. All it takes is the right strategy.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Martech

MARCH 18, 2025

Dig deeper: AI is transforming GTM teams into fiduciary powerhouses Proof-based GTM will replace persuasion-based GTM The most significant shift ahead is the move from persuasion to proof. The B2B GTM organization will unify under a chief commercial officer and the CMO role will significantly decrease.

CMO 117

CMO Transform Price Education 117

SmartBrief - Marketing

APRIL 21, 2024

Here are three prescriptives for transforming the way you do marketing. Gartner’s most recent annual CMO Spend and Strategy Survey reports that 71% of CMOs feel their enterprise lacks sufficient budget or resources to deliver its marketing strategy successfully.

Transform 93

Transform CMO Marketers Marketing 93

Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

CMO 123

CMO Transform Energy Succession Planning 123

Marketing Insider Group

APRIL 25, 2013

Those are the words SAP Chief Marketing Officer Jonathan Becher (@ jbecher ) used to open his keynote presentation to the CMO Club during their recent summit meeting in New York City on April 11-12. Implication: Businesses will need to find a way to manage existing and shared resources better. Check out the slides below.

CMO 108

CMO Transform Manufacturing Marketers 108

Martech

DECEMBER 11, 2024

We had earlier met with Mitel CMO Eric Hanson. ” Generative AI, says Domingos, has transformed everything. We spoke with Rob King, IT and facilities manager, based at Healthspan’s headquarters in Guernsey, one of the U.K. Domingos is CTO at Mitel, a half century-old Canadian communications business. Channel Islands.

Customer 113

Customer Health Transform Communications 113

The CMO Survey

FEBRUARY 28, 2022

Results from the February 2022 edition of The CMO Survey examined three topics on the minds of many marketing leaders and stakeholders—climate, privacy, and spending. Managing Climate Change : Only one-third of marketers surveyed report that their companies have specific goals related to climate change. percent over the next year.

CMO 130

CMO Digital Marketing Transform Marketers 130

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

CMO 145

CMO Marketers Marketing Health 145

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Generative AI will see rapid adoption in 2023, with AI replacing SEO-focused content historically created by human beings,” said Venkat Nagaswamy, CMO at Canadian telecommunications company Mitel. “So Get MarTech!

Transform 98

Transform Retail Shoppers Price 98

Martech

NOVEMBER 17, 2023

This article provides a practical framework to help CMOs, CTOs and other leaders maximize the power of collaboration. It offers practical, proven steps to turn ideas into action, transform your teams and unlock their potential. Dig deeper: 5 CMO tips to transform marketing operations from killer to dream fulfiller Get MarTech!

CMO 112

CMO Transform Analytics Communications 112

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. The evolution of the CMO.

CMO 108

CMO Transform B2C Marketers 108