Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 95

CMO Transform Communications Marketing Plan 95

Hubspot Marketing

FEBRUARY 20, 2023

Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you've done — much less on communicating those accomplishments to marketing executives.

CMO 104

CMO Communications SEO Marketing 104

Martech

JANUARY 27, 2025

Market research and causal analytics are whats missing in B2B The fact that your GTM teams want to buy access to both is in no way impugning your intelligence, creativity or insight. All the factors are in place to resolve the longstanding issues between the CFO, CRO and CMO. Critical facts for your 2025 GTM strategy 1.

Non-Profit 97

Non-Profit CMO Analytics Market Research 97

Marketing Insider Group

OCTOBER 28, 2021

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CMOs want to deliver results. The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. Leaving sufficient research out of the conversation.

CMO 72

CMO Thought Leadership Market Research Marketing Strategy 72

Set Up

MARCH 14, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Q4 | Tell us about an impactful campaign. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Thought Leadership Market Research Performance Marketing 59

Martech

DECEMBER 1, 2023

of CMOs stated that they would use generative AI to create blogs, and 62.2% will use it for other website content, according to the Fall 2023 CMO Survey. Consider the various market research reports (like the CMO Survey) we use and cite. Google Search Central Up to 64.7%

User-Generated 142

User-Generated CMO Marketing Marketers 142

CMO Network

OCTOBER 1, 2023

With consumers more in control than ever before, brands will need to create individualized, on-demand experiences that place the notion of equity for all at the heart.

Market Research 104

Market Research Place Marketing Marketers 104

Martech

JUNE 24, 2024

Strategic capabilities such as market research, customer segmentation, and data analytics enable companies to gather insights and develop a deep understanding of their target audience. For this prompt, try selecting the CMO persona. MarTechBot now has 10+ personas to provide more targeted responses.

Transform 106

Transform CMO Key Performance Indicator Customer loyalty 106

Adobe Experience Cloud Blog

OCTOBER 9, 2014

Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. Data and Insight: Marketers Hungry for the Lessons from Marketing Research. One of the most anticipated sessions was delivered by Julian Archer, Research Director from Sirius Decisions.

Thought Leadership 133

Thought Leadership CMO Marketing Marketers 133

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Orbit Media Studios

JANUARY 22, 2025

All is fair in love and marketing Competitive analysis is best done by a skilled, human marketing strategist. But artificial intelligence is good for quick competitive intelligence (and all kinds of market research) for several reasons. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media.

Branding 64

Branding SEO Whitepaper CMO 64

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Advances like marketing automation and Artificial Intelligence (AI) learning have empowered organizations with the ability to quickly analyze what consumer needs are and execute a content-based solution. Today’s consumers want to be world changers and believe they have the power to do so by making deliberate choices as buyers.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. While these characteristics are important, they are only attributes but not the person.

Millennials 134

Millennials Thought Leadership CMO Marketing 134

Marketing Insider Group

DECEMBER 15, 2021

Research Based Strategy. Content marketing research is never ending. And data-driven marketing is only becoming more and more important. Another pitfall to avoid in the marketing world is the mistake of prioritizing your own agenda over your consumers. They aren’t aligned with their CMO and their goals.

Content Marketing 143

Content Marketing Traditional Marketing Marketing Marketers 143

Sprout Social

SEPTEMBER 25, 2023

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. Relying on the team who owns social to disseminate insights that can inform everything from product development to market research is neither scalable nor sustainable.

Transform 127

Transform CMO Education CRM 127

Adobe Experience Cloud Blog

DECEMBER 20, 2013

As a marketer, you know what your target buyer wants, how he or she behaves, and what he or she knows. If you’re using marketing automation , you’ve probably got more data and insight than you know what to do with. Feeding market research to your sales reps is wonderful, but it’s not enough.

Thought Leadership 134

Thought Leadership CMO Marketing Marketers 134

Martech

AUGUST 10, 2021

Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. A critical component of GTM is identifying the needs of industries, markets, segments and/or accounts and then building solutions around it.

Whitepaper 109

Whitepaper Transform CMO Market Segmentation 109

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. Consider your job as a CMO running your company’s blog like a sailing captain.

Customer 106

Customer CMO B2C Thought Leadership 106

Martech

FEBRUARY 26, 2024

Market Fit: It’s essential to evaluate whether your product is meeting the needs and preferences of your target market. Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. For this prompt, try selecting the CMO persona.

Price 112

Price CMO Marketing Marketers 112

Adobe Experience Cloud Blog

MARCH 23, 2018

CMOs and their teams. The CMO job description has also undergone massive change in recent years. Indicators that describe high-value customers in your existing market can lead you to new customers with the same characteristics in the new market. And who’s on the ground, interacting with customers?

Customer 134

Customer Thought Leadership Analytics Finance 134

The Social CMO

OCTOBER 7, 2021

Dear CMOs: First and foremost, you have my utmost respect. In a word: Research. Not long ago I was speaking with a CMO of Brand X and they were excitedly telling me about some consumer research they had just completed. We’re going to follow what the research shows from both our own study as well as the other one.

CMO 52

CMO Market Research Advertising Advertisers 52

Hubspot Marketing

JANUARY 7, 2024

Besides developing and executing marketing strategies, it might include: Evaluating research and reports Overseeing promotion and advertising ROI analysis Assessing market conditions Reviewing customer data Competitor analysis Some marketing directors will report to a VP or CMO.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Sprout Social

NOVEMBER 15, 2021

Packed with insightful lessons on grammar, storytelling and crafting compelling copy, this book is an essential addition to any marketer’s bookshelf. Market research tools. Market research , of course. CMO Today Newsletter. How do you pressure test ideas on a budget?

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Marketing Insider Group

JUNE 18, 2015

The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Uwe Ellinghaus, CMO, Cadillac. The Lincoln Motor Company’s “Lincoln Now”. We want to inspire.

Automobile 104

Automobile Content Marketing Transform Marketing 104

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. This is something I could build on with some market research. ChatGPT for marketing research Let’s say we want to extend our electric bicycle operations to Europe. Kalkhoff 2.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Welcome Software

MARCH 20, 2025

The human narrative is needed to align keyword research and keyword opportunities with your overall content pillars and themes, and make for an ultra engaging customer experience. Market research and context There's a strong chance that AI can miss important competitive or cultural factors that can influence or impact content performance.

Customer Journey 52

Customer Journey CMO Education Entertainment 52

Adobe Experience Cloud Blog

MARCH 13, 2017

Marketing leaders not only look to meet the challenges their audience faces today but anticipate the challenges they will face in the future. Are you a future-ready marketing leader? He’ll reveal how smart brands, big and small, have used compelling content to own tiny parts of their audience’s lives.

Transform 126

Transform Thought Leadership CMO Marketing 126

Neil Patel

NOVEMBER 20, 2020

The CMO Council, a marketing research firm, found 48% of consumers want to see content that reflects products or services they are already interested in. This tells us the public is interested in video content and is searching for it every day. So, what are these consumers looking for?

Price 145

Price CMO Place Product 145

Duct Tape Marketing

JANUARY 4, 2023

Grow Your Business Faster Through Experimentation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warden. In this episode of the Duct Tape Marketing Podcast , I interview Andrew Warden. Hello, welcome to another episode of the Duct Tape Marketing Podcast. We'll talk about that time.

CMO 95

CMO SEO Direct Mail Advertising 95

Marketing Insider Group

NOVEMBER 10, 2020

Marketers must support this by addressing skills gaps (their own and their team’s) be a champion within their organizations and encourage the CMO and the C-Level team to hire a Chief Data Officer (CDO) or a Chief Analytics Officer (CAO) – or both!

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Rock Content

FEBRUARY 17, 2023

Take a look: The First Steps of Content Marketing in 2022 For the first Jam Session of the year, we had the Senior Market Research Manager of SEMRush, Fernando Angulo as our guest speaker. Fernando brought great insights regarding marketing trends and potential paths to follow.

CMO 75

CMO SEO Entertainment Marketing 75

Litmus

FEBRUARY 2, 2021

Effective finance teams have the “decoder” ring toon your complex internal systems, and can help you optimize your marketing mix, identify opportunities for growth, and most importantly, quantify your results in business terms. Your CFO can become your biggest advocate for spending more in marketing—that’s right spending MORE.

Finance 65

Finance CMO Transform Marketing Mix 65

Duct Tape Marketing

MAY 16, 2014

Mark Penson is CMO of Survey Anyplace ( www.surveyanyplace.com ). Related posts: The small business market research challenge Market research is a challenge for many small businesses. Consider it the return on the investment you make into asking pertinent questions and proving that you’ve heard the answers.

Outbound Marketing 78

Outbound Marketing Marketing Marketers CMO 78

Marketing Insider Group

AUGUST 27, 2015

NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Your Services/Products Have Changed. When starting a business, there’s obviously a lot of trial and error as you attempt to fill a need.

Manufacturing 107

Manufacturing Shipping CMO Management 107

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Buffer Marketing

JULY 5, 2023

You'll end up creating copycat content If you search the keyword digital marketing , you'll see ranking pages discussing benefits, approaches, and strategies, but no unique angles or take on the topic. Scanning those pages will limit your creativity.

Influencer Marketing 116

Influencer Marketing SEO Law CMO 116