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Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and marketresearch to gather this data.
Consumer insights and marketresearch platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. A critical component of GTM is identifying the needs of industries, markets, segments and/or accounts and then building solutions around it.
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