Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

OCTOBER 28, 2021

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CMOs want to deliver results. The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. Leaving sufficient research out of the conversation.

CMO 72

CMO Thought Leadership Market Research Marketing Strategy 72

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. of CMOs stated that they would use generative AI to create blogs, and 62.2%

User-Generated 143

User-Generated CMO Marketers Marketing 143

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. Psychological Marketing Strategies 101: Maslow’s Hierarchy of Needs. Census Bureau.

Millennials 134

Millennials Thought Leadership CMO Marketers 134

Marketing Insider Group

DECEMBER 15, 2021

What do you do when your marketing budget grows, but your content team doesn’t? It’s time to develop your content marketing strategy and stick to it! Prioritize your customers and do the research necessary to set yourself up for success. Outsource your content marketing to drive higher ROI. Research Based Strategy.

Content Marketing 143

Content Marketing Traditional Marketing Marketers Marketing 143

Martech

AUGUST 10, 2021

Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. With these new tools, marketers can tap vetted consumer panels for marketing strategy as well as product development.

Whitepaper 112

Whitepaper Transform CMO Market Segmentation 112

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

FEBRUARY 26, 2024

Market Fit: It’s essential to evaluate whether your product is meeting the needs and preferences of your target market. Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. For this prompt, try selecting the CMO persona.

Price 116

Price CMO Marketers Marketing 116

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. And what’s the point of all that? Out of sight can mean out of mind.

Customer 106

Customer CMO B2C Thought Leadership 106

Adobe Experience Cloud Blog

MARCH 23, 2018

CMOs and their teams. The CMO job description has also undergone massive change in recent years. This explains why four in 10 CMOs knew more about AI than the average consumer (vs. Indicators that describe high-value customers in your existing market can lead you to new customers with the same characteristics in the new market.

Customer 134

Customer Thought Leadership Analytics Finance 134

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. ChatGPT for marketing strategy Would you trust your marketing strategy to ChatGPT? I entered this prompt: Create a marketing campaign for a company that makes electric bikes.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. Market research tools. Market research , of course.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Adobe Experience Cloud Blog

MARCH 13, 2017

Marketing leaders not only look to meet the challenges their audience faces today but anticipate the challenges they will face in the future. Are you a future-ready marketing leader? Join her to learn how adopting an ABM approach helps marketers increase performance as well as contribute to revenues.

Transform 126

Transform Thought Leadership CMO Marketers 126

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Duct Tape Marketing

MAY 16, 2014

Mark Penson is CMO of Survey Anyplace ( www.surveyanyplace.com ). Related posts: The small business market research challenge Market research is a challenge for many small businesses. How to Leverage Mobile Technology to Gain Insights Into Your Marketplace Thursday is guest post day here at Duct Tape Marketing.

Outbound Marketing 78

Outbound Marketing Marketers Marketing CMO 78

Duct Tape Marketing

JANUARY 4, 2023

Grow Your Business Faster Through Experimentation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warden. In this episode of the Duct Tape Marketing Podcast , I interview Andrew Warden. Hello, welcome to another episode of the Duct Tape Marketing Podcast. We'll talk about that time.

CMO 95

CMO SEO Direct Mail Advertisers 95

Marketing Insider Group

NOVEMBER 10, 2020

Marketers must support this by addressing skills gaps (their own and their team’s) be a champion within their organizations and encourage the CMO and the C-Level team to hire a Chief Data Officer (CDO) or a Chief Analytics Officer (CAO) – or both!

Analytics 140

Analytics Marketers Marketing Global Marketing 140

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

FEBRUARY 17, 2023

Take a look: The First Steps of Content Marketing in 2022 For the first Jam Session of the year, we had the Senior Market Research Manager of SEMRush, Fernando Angulo as our guest speaker. Fernando brought great insights regarding marketing trends and potential paths to follow.

CMO 75

CMO SEO Entertainment Marketers 75

Litmus

FEBRUARY 2, 2021

Effective finance teams have the “decoder” ring toon your complex internal systems, and can help you optimize your marketing mix, identify opportunities for growth, and most importantly, quantify your results in business terms. Your CFO can become your biggest advocate for spending more in marketing—that’s right spending MORE.

Finance 65

Finance CMO Transform Marketing Mix 65

Rock Content

MAY 6, 2020

When requested to design a marketing strategy to overcome a specific problem, we marketers often confuse goals with strategy. Or we nicely jump on tactics without even thinking about the guiding strategy. Let’s start with 3 typical marketing scenarios. The Strategy Kernel. Marketing Strategy Kernel.

Content Marketing 96

Content Marketing Marketers Marketing CMO 96

Hubspot Marketing

JUNE 3, 2024

Conducting Research Market research can be time-consuming and labor-intensive. That’s why 48% of marketers use generative AI for research. Kipp Bodnar, HubSpot's CMO, shared that using AI to design ads for subscriber growth slashed contact acquisition costs by 300%. Here's how: No more legwork.

User-Generated 130

User-Generated Customer Journey SEO Marketers 130

Content Marketing Institute

JULY 24, 2018

” Andy Crestodina , co-founder, CMO, Orbit Media. 100,000: Integrating some personalization technology into our content marketing strategy. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Power Digital Marketing

JANUARY 19, 2023

This includes customer, operational and financial data, such as: First-party customer data Third-party market research Sales data Product reviews Current marketing costs and ROI Content marketing engagement scores Marketing data analytics refers to the collection, interpretation and (most importantly) application of this information.

Analytics 52

Analytics Non-Profit CMO Transform 52

Hubspot Marketing

DECEMBER 11, 2023

Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information.

User-Generated 120

User-Generated Marketers Marketing Copywriting 120

Sprout Social

AUGUST 1, 2019

Marketing influencers: Leaders like Joe Pulizzi and Seth Godin have stood the test of time with marketing wisdom all social pros can use. Textbooks & marketing courses: I find myself referring to my old sociology and marketing research textbooks all the time! How to build your social media marketing strategy.

Management 112

Management Copywriting Communications Social Media Marketing 112

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. Stefan Tornquist , VP of Research at eConsultancy. Why the major changes?

Transform 40

Transform Millennials B2C CMO 40

Unbounce

JULY 12, 2023

Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers. Welcome to Unprompted, a podcast about AI marketing. And, as you know, I’m Pete Housley, CMO of Unbounce. Datawyze is what I call a new age marketing intelligence agency, representing that application of data and marketing research.

User-Generated 96

User-Generated Whitepaper B2C Product 96

The CMO Survey

SEPTEMBER 13, 2022

However, we can address the question of how the pandemic has changed marketing. The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. This 29th edition examines how marketers are approaching strategies, spending, and organization in a post-Covid environment.

CMO 130

CMO Analytics Marketers Marketing 130

Set Up

SEPTEMBER 26, 2023

Based on the event conversation, marketing consultants and marketing agencies are dealing with educating clients on the proper use of ChatGPT or AI. Basically, it is a great resource for inspiration and moving market research forward by organizing overview work and easily conducting competitive analysis.

Market Trends 59

Market Trends Health Transform Marketers 59

Set Up

MARCH 5, 2024

In 2019, as a tribute to Women’s History Month, we started the “ Women in Marketing Series ,” featuring the stories of more than 40 women over the years, and inspiring the start of our “ In This Dame and Age ” virtual event where women marketers could network, brainstorm, and share insights and advice. Lastly, never miss a moment!

CMO 59

CMO Marketers Marketing Health 59