CMO Market Research New Markets 
Hubspot Marketing
NOVEMBER 19, 2024
I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Table of Contents What is B2B market research?
Sprout Social
NOVEMBER 21, 2019
Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.
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Hubspot Marketing
APRIL 29, 2025
Instead of manual checks, these agents can flag inconsistencies across hundreds of assets in minutes, freeing up marketers for more strategic tasks. Adaptive Decision-Making Youll find plenty of chatter about using agentic AI to handle repetitive marketing tasks. Tim Hanson , CMO at Penfriend, calls this the understanding gap.
Adobe Experience Cloud Blog
MARCH 23, 2018
CMOs and their teams. The CMO job description has also undergone massive change in recent years. With your target audiences ready, your AI system can provide you with insights to refine your current strategy, or even expand to new markets, geographically or even into a new vertical. Knowing Your Wins.
Businesses Grow
FEBRUARY 6, 2023
Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. This is something I could build on with some market research. Here is his super-useful hack: Remember this podcast transcript and remember it as PART1. Each section had three sub-sections.
Hubspot Marketing
JANUARY 7, 2024
In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services. In turn, these shifts create many new marketing careers. Others will lead marketing for their organization and manage a team of mid-level marketers.
Marketing Insider Group
NOVEMBER 10, 2020
A: Well, having been in many functions at SAP Marketing, including the Business Management Office (BMO) in Global Marketing, it is great to see that we are in planning season in what has been a most unusual year! Q: Something that you and I have talked about is embracing the role of the Marketing Technologist.
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