Hubspot Marketing

NOVEMBER 19, 2024

I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Table of Contents What is B2B market research?

Market Research 121

Market Research B2C Marketing Marketers 121

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data.

Branding 130

Branding Customer loyalty CMO Market Segmentation 130

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 111

Market Research Gen Z Price B2C 111

Martech

FEBRUARY 26, 2024

Market Fit: It’s essential to evaluate whether your product is meeting the needs and preferences of your target market. Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. MarTechBot now has 10+ personas to provide more targeted responses.

Price 116

Price CMO Marketing Marketers 116

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. This is something I could build on with some market research. Here is his super-useful hack: Remember this podcast transcript and remember it as PART1. Let’s try it.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Rock Content

MAY 6, 2020

Pushed by the board, Charles moves all marketing budget away (actually: he suggests the CMO put all budget away) from branding activities and focus completely on online demand gen. His methodology of the kernel has been multiple times mentioned by prof of Marketing Mark Ritson on his writings and public speeches.

Content Marketing 96

Content Marketing Marketing Marketers CMO 96

Duct Tape Marketing

FEBRUARY 27, 2024

John (07:22): I have people come to me all the time and say that I want to work with X, and I'm like, well, they don't spend money on marketing at all. The number I like to use as sort of a benchmark is when you're doing the market research, does the average business in this vertical make a million dollars a year?

Marketing 91

Marketing Marketers Law Transform 91