Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. Scott Vaughan , CMO and growth accelerator.

Whitepaper 110

Whitepaper Transform CMO Market Segmentation 110

Orbit Media Studios

JANUARY 22, 2025

If you give it your sitemap file and a competitors, it does AI competitive analysis and shares Number and types of pages Differences in service offerings and niches Use of formats such as case studies, webinars, whitepapers, etc. All is fair in love and marketing Competitive analysis is best done by a skilled, human marketing strategist.

Branding 64

Branding SEO Whitepaper CMO 64

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. ” Andy Crestodina , co-founder, CMO, Orbit Media. Create and atomize a white paper.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Hubspot Marketing

JANUARY 7, 2024

Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Stelzner He is the founder of the Social Media Examiner blog.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Unbounce

JULY 12, 2023

Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers. Welcome to Unprompted, a podcast about AI marketing. And, as you know, I’m Pete Housley, CMO of Unbounce. Datawyze is what I call a new age marketing intelligence agency, representing that application of data and marketing research.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Martech

DECEMBER 16, 2024

Resource allocation: Personas enable marketers to prioritize their efforts and resources on the most impactful accounts and individuals, ensuring that marketing initiatives are both efficient and effective. Research: Start by gathering data through surveys, interviews, and market research.

CMO 101

CMO Whitepaper CRM Marketing 101