The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 The CMO Survey Award for Marketing Excellence is selected by fellow marketers.

CMO 130

CMO Finance Marketing Marketers 130

CMO Network

OCTOBER 11, 2023

For those working on New Products & Services, how to extend brand equity into new market segments with cutting edge tech, iterative pilots & design agency collaboration

Market Segmentation 96

Market Segmentation New Markets Product Branding 96

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. CMO, tear down that wall. Identifying your top performers can help you spot trends that can help you choose the types of content you need to focus on during the coming months.

Whitepaper 111

Whitepaper Thought Leadership CMO Content Marketing 111

Rock Content

DECEMBER 11, 2020

This will open the doors for virtual influencers and personalized brands that have the autonomy to talk with their customers and create meaningful bonds — all of that based on the decisions made by CMO’s who won’t need to manually map these conversations. Finding trends. The result?

Marketing 83

Marketing Marketers Transform Communications 83

CXL

MAY 27, 2022

Demand generation managers are technically part of the marketing department. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Closely partner with other marketing team members and the sales organization.”. .

Management 79

Management User-Generated Inbound Marketing CRM 79