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In our experiment, we used AI to estimate HubSpot’s aided awareness within a targetmarketsegment — companies with 200 to 2,000 employees. Interestingly, the two models produced slightly different results, with Claude offering a more accurate estimation compared to ChatGPT-4.
In turn, each marketing tactic is driven by profit accountability and key performance indicators (KPIs) that matter to business growth and provide real value. Once the CMO has the CFO in its corner, a full strategy budget is more likely to be approved, and collaboration becomes seamless. Marketing and technology go hand-in-hand.
Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Obviously, you get your best answers from asking actual people, but for initial research, it’s really helpful generating offers for a particular targetmarket. Let’s try it.
And when your CMO or CEO has a “big idea” Weʼve all been there. Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective marketsegmentation.
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