Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. The marketing automation platform you purchased for email could revolutionize how your sales team identifies promising leads. When it works, this approach delivers significant results.

Transform 109

Transform Finance Marketing Automation Platform Health 109

Litmus

JANUARY 26, 2021

At some point in your email marketing career (if you haven’t already), you’ll go through the rite of passage that is migrating email service providers (ESP) or marketing automation platforms (MAP). Your current platform no longer meets your needs. Why would your CMO care about the tool you’re using?

CMO 88

CMO Marketing Automation Platform Email Marketing Marketing 88

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM.

Transform 174

Transform CRM B2C CMO 174

Adobe Experience Cloud Blog

MAY 8, 2015

Marketers need data to perform at their peak and deliver effective programs that drive ROI. Corinne Sklar, Global CMO of Bluewolf, says, “Remember (that) your lead nurture programs are only as good as your data. I don’t know many marketers that want to spend their days cleaning and managing data. Consolidate It.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership CRM CMO 134

Adobe Experience Cloud Blog

APRIL 15, 2013

Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment.

CMO 134

CMO Marketing Automation Platform CRM Communications 134

Adobe Experience Cloud Blog

JULY 10, 2015

Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Enter, Marketing Automation. Marketing: Redux.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Martech

JULY 26, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. Partnering with the right kind of CMO. From Ops to CMO.

CMO 106

CMO Transform Marketing Automation Platform Marketing 106

Adobe Experience Cloud Blog

DECEMBER 19, 2012

Marketing automation goes beyond process automation to help marketing executives get much-needed insight into which marketing programs are working and which aren’t. It gives the CMO the metrics he or she needs to speak confidently to the C-suite about marketing’s revenue impact. Conclusion.

Inbound Marketing 133

Inbound Marketing CMO Marketing Marketers 133

Adobe Experience Cloud Blog

MAY 23, 2014

The Marketing U-Turn. Earlier this month, RyanAir CMO Kenny Jacobs announced that he will be overhauling the customer experience. To facilitate this, the company has expanded their marketing team, launched a new website, established a social media presence, and produced new television advertisements to support the change.

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. The CMO of a B2B company wants to understand how the latest top-of-funnel brand strategy is impacting revenue.

Customer 110

Customer CMO Customer Journey Non-Profit 110

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

Martech

JULY 26, 2021

I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role. The question was put to the group: “How many of you are interested in becoming a CMO.” How are marketers tying all this together? I absolutely do see that.”. Three or four hands were hesitantly raised.

CMO 106

CMO Whitepaper Shoppers Fashion 106

Martech

JANUARY 3, 2022

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do? Snapshot: Marketing automation.

Transform 121

Transform CMO Marketing Automation Platform Marketing 121

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Marketing Automation Lets You Grow Bigger Than Ever.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Martech

MARCH 19, 2024

We then developed into marketing ops leaders, growing our strategic influence by advising the CMO on platforms. Sam Altman A call to action for personal adoption At this time last year, my point of view was that AI would lead to a large re-investment in the core marketing automation platforms (MAPs).

Customer 127

Customer Transform Shoppers CMO 127

On24- CMO Confessions

DECEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Aaron Cullers, Head of Marketing at Madison Logic. Welcome to another edition of CMO Confessions with Cheri and Aaron! B2B Marketing that Engages Buyers.

CMO 52

CMO B2C Marketing Automation Platform Thought Leadership 52

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Art and science have come together to empower marketers, and we can leverage both to build relationships with our buyers and understand our impact. Tyler Lessard, CMO at Vidyard, opened up Viewtopia with his session on “Connecting with Buyers in the Age of Experience.” Shift from Content Economy to Attention Economy.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Transform 113

Transform eCommerce Retail CMO 113

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

AUGUST 18, 2016

So how can marketers seize this opportunity? The evolution of consumer devices and marketing automation platforms has implications on roles across the organization, from marketing to finance to strategy to engineering. This implicates that the CMO’s definition of success is being redefined.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Martech

MARCH 10, 2023

For most marketing operations teams, that results in five essential roles: Marketing Operations Manager. Oversees the entire marketing operations team and ensures that the team is working towards the overall goals of the company. Marketing Automation Specialist.

Transform 113

Transform Marketing Marketers CMO 113

Adobe Experience Cloud Blog

JANUARY 23, 2017

Using a marketing automation platform, you can then track their page views. They could be the CEO or CMO—but they could just as easily be an intern or a student. Known 1st Party Behavioral: People visiting your website who have also filled out a form online. Forbes.com for business professionals).

Thought Leadership 122

Thought Leadership Whitepaper CMO Marketing Automation Platform 122

Lynton Web

NOVEMBER 26, 2024

Conduct Tech Stack Analysis for Integrated Data Your marketing technology ecosystem forms the backbone of your measurement capabilities. Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4

Thought Leadership 100

Thought Leadership CRM Marketing Marketers 100

Martech

MAY 16, 2022

She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 102

Transform CRM Email Marketing Retail 102

Litmus

JUNE 1, 2021

With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”. Instead, businesses need to invest in a fully agile marketing mix incorporating “difference-making” automation technology and insight-driven communication channels.

Marketing Mix 68

Marketing Mix Direct Mail CMO Marketing Automation Platform 68

Fractional CMO

MAY 22, 2023

Just like this road trip, implementing Marketo, the powerful marketing automation platform, requires careful planning and a strategic approach to ensure a successful voyage towards your marketing goals.

Marketing Automation Platform 52

Marketing Automation Platform Marketing Marketers 52

Use Insider

MAY 18, 2020

According to the Gartner CMO Strategic Priorities Survey 2021 , 39% of CMOs plan to increase sales of existing products to existing customers, and 34% will introduce new products to existing customers in 2021. Why should you invest in a CDP? The answer is yes.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Sales Force: CMO

FEBRUARY 26, 2021

Our CRM data also feeds into the B2B marketing automation platform Pardot to help us personalize content and keep customers engaged. Separate teams may use the information differently, but we’re working from the same information, and we stay aligned through shared reporting and insights.

Marketing Strategy 52

Marketing Strategy CRM Marketing Automation Platform Marketing 52

Martech

MARCH 4, 2022

Customers have high standards for brands – they expect personalized online shopping options, customized email and text messages, product recommendations and more – and marketers need the digital tools to meet them. Marketing automation.

Transform 106

Transform Customer Journey Finance User-Generated 106

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

JULY 16, 2024

This allows marketers to accurately identify high-value leads and tailor their strategies to nurture these prospects effectively. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.

Finance 125

Finance Non-Profit Transform CMO 125

Martech

DECEMBER 16, 2024

Dig deeper: The marketer’s guide to conquering data quality issues in ABM Updated prompt: Heres one way this prompt could be refined to gather more specific, actionable information. For this prompt, try selecting the CMO persona. Context) You are a CMO for a human resources platform that serves SMBs and enterprises.

CMO 103

CMO Whitepaper CRM Marketing 103