Remove CMO Remove Marketing Automation Platform Remove Succession Management
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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform.

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What is digital transformation?

Martech

Customers have high standards for brands – they expect personalized online shopping options, customized email and text messages, product recommendations and more – and marketers need the digital tools to meet them. Marketing automation. Researching and recommending marketing software tools. Analytics and measurement.

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