Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 132

B2C Whitepaper CRM Marketing Automation Platform 132

Martech

JULY 26, 2021

I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role. The question was put to the group: “How many of you are interested in becoming a CMO.” But most marketing initiatives require we employ multiple tools to achieve our objectives. I absolutely do see that.”.

CMO 107

CMO Whitepaper Shoppers Fashion 107

Adobe Experience Cloud Blog

JANUARY 23, 2017

Using a marketing automation platform, you can then track their page views. They could be the CEO or CMO—but they could just as easily be an intern or a student. downloading your whitepaper) before engaging with them. Known 1st Party Behavioral: People visiting your website who have also filled out a form online.

Thought Leadership 122

Thought Leadership Whitepaper CMO Marketing Automation Platform 122

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Conduct Tech Stack Analysis for Integrated Data Your marketing technology ecosystem forms the backbone of your measurement capabilities.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.) image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

DECEMBER 16, 2024

Dig deeper: The marketer’s guide to conquering data quality issues in ABM Updated prompt: Heres one way this prompt could be refined to gather more specific, actionable information. For this prompt, try selecting the CMO persona. Context) You are a CMO for a human resources platform that serves SMBs and enterprises.

CMO 103

CMO Whitepaper CRM Marketers 103