Marketing Insider Group

OCTOBER 22, 2013

Marketers have been slow to respond , creating a gap between customer behaviors and the marketing mix. Content marketing and social media that seeks to meet customer needs is now more important than ever! GE’s CMO Beth Comstock was one of the speakers at the ANA event supporting this approach.

Advertising 105

Advertising Advertisers CMO Marketing Mix 105

Sprout Social

MAY 13, 2021

For example, a VP at Drift, asked connections what they would do if they became a CMO tomorrow. If LinkedIn is a part of your social media marketing mix, it’s crucial that you stay on top of the latest features and updates. You could use LinkedIn polls to ask fun, hypothetical questions just to get your audience involved.

Marketing Mix 145

Marketing Mix Social Media Marketing CMO User-Generated 145

Marketing Insider Group

FEBRUARY 21, 2012

She explained that the students think “Twitter is for old people” and are looking to understand what value social media marketing has relative to the larger marketing mix. But imagine if you are managing the Twitter accounts for brands you love or love to hate?

Social Media Marketing 99

Social Media Marketing CMO Marketing Mix Analytics 99

Marketing Insider Group

AUGUST 4, 2011

To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. An alternative approach I would strongly suggest is to conduct detailed customer media consumption research and ensure that your marketing mix models line up at least in relative priority to the media our target consumers are spending the most time with.

Direct Mail 94

Direct Mail Marketing Mix CMO Digital Marketing 94

Contently B2C

SEPTEMBER 15, 2016

At the dmexco conference in Cologne, Germany, LEGO CMO Julie Goldin sat down for a fireside chat in front of a packed audience to reveal how her company has become one of the world’s most popular content creators. ” The post 3 Keys to Great Content Marketing, According to LEGO CMO Julia Goldin appeared first on Contently.

CMO 52

CMO Content Marketing Marketing Mix User-Generated 52

Martech

AUGUST 14, 2023

Taylor Bryant, CMO at agency Mythic, concurs that these factors have “accelerated” the movement, not initiated it. He underscores the inherent fragmentation in the marketing field and the consistent demand for the “tactic du jour,” which further amplifies the need for specialists. ” What a great analogy.

CMO 98

CMO Marketers Marketing Marketing Mix 98

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Online Market Share Clarifies Sales Figures.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Litmus

AUGUST 3, 2021

A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. Bring it all together to model your marketing mix.

Marketing Mix 100

Marketing Mix Customer Acquisition Customer loyalty CMO 100

Marketing Insider Group

NOVEMBER 14, 2013

According to AdAge’s Antony Young , one of the main takeaways of the ANA event was for marketers to “consider content over advertising.” GE’s CMO Beth Comstock was one of the speakers at the ANA event supporting this approach. So stop creating marketing that stinks.

Telemarketing 103

Telemarketing Direct Mail Millennials CMO 103

Marketing Insider Group

MAY 5, 2011

What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. And are more than likely completely misleading your marketing mix decisions. How much should you spend on one channel vs. another?

Marketing Mix 81

Marketing Mix Marketers Marketing Fashion 81

Martech

FEBRUARY 2, 2024

Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?” ” “How can I integrate digital advertising into my existing marketing mix?” ” Theme No.

User-Generated 112

User-Generated Marketers Marketing CMO 112

Marketing Insider Group

FEBRUARY 25, 2015

And it should be part of every large brand’s marketing mix. But when I attended university, and took that Introduction to Marketing course, I remember something about 4 Ps. This is the promise of the marketing-led company in today’s digital and collaborative economy. Yes Promotion was one.

Marketers 108

Marketers Marketing CMO Advertising 108

Search Engine Land

NOVEMBER 30, 2023

Change in CMO or primary decision-makers. Some are looking for new agency support for the reasons above, others are consolidating to single agencies across all their digital marketing needs and a few are taking things in house to save money. How can you retain your clients and continue to be an invaluable part of their marketing mix?

CMO 94

CMO Education Marketing Mix Management 94

Litmus

JUNE 1, 2021

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”.

Marketing Mix 68

Marketing Mix Direct Mail CMO Marketing Automation Platform 68

Adobe Experience Cloud Blog

AUGUST 5, 2011

Marketing Operations owns the plan to minimize the risk. Smart marketing portfolio. Your marketing mix will be cut it if you can’t tie it to results. Marketing Operations ensures value. Marketing Efficiency and Effectiveness. The CMO revolving door. Marketing Operations = long view.

Transform 104

Transform Non-Profit Marketers Marketing 104

Martech

APRIL 28, 2023

and got back the following: AI: Marketing Mix Modeling (MMM) is a technique used by marketers to measure the impact of advertising and promotions across channels while controlling for external factors outside of a brand’s control, such as inflation or consumer sentiment. Here’s a real example.

User-Generated 109

User-Generated CMO Marketing Mix SEO 109

Litmus

FEBRUARY 2, 2021

Ask your CFO to assign a member of the finance team to become “embedded” in marketing. Effective finance teams have the “decoder” ring toon your complex internal systems, and can help you optimize your marketing mix, identify opportunities for growth, and most importantly, quantify your results in business terms.

Finance 65

Finance CMO Transform Marketing Mix 65

Duct Tape Marketing

JUNE 13, 2024

She leads the marketing team at Clutch, the leading global marketplace for business service providers since 2022. She focuses on building a multidisciplinary marketing team to drive growth for both buyers and vendors. I need product marketing agency that's going to help me position my brand. So Katie, welcome to the show.

CMO 90

CMO Transform Price Digital Marketing 90

Rock Content

APRIL 2, 2020

In our recent partnership with CMO Council, we set out to discover the top challenges that marketers are facing. As marketers, we are inundated with content: the strategy of it, the creation of it, the promotion of it, and most importantly, the analysis and testing of it. It’s Not Easy to Prove True Content ROI.

Content Marketing 52

Content Marketing Whitepaper CMO Transform 52

Litmus

SEPTEMBER 14, 2020

Kickoff & Welcome | Melissa Sargeant, CMO @ Litmus. Our very own CMO, Melissa Sargeant kicked us off by talking about how to win customers for life with an #EmailFirst strategy. And while consumers want marketing experiences to be personal, don’t make it too personal. But seriously, what are you waiting for?!

CMO 74

CMO Email Marketing Marketing Mix Analytics 74

Litmus

SEPTEMBER 14, 2020

Kickoff & Welcome | Melissa Sargeant, CMO @ Litmus Our very own CMO, Melissa Sargeant kicked us off by talking about how to win customers for life with an #EmailFirst strategy. And while consumers want marketing experiences to be personal, don’t make it too personal. But seriously, what are you waiting for?!

CMO 72

CMO Email Marketing Marketing Mix Analytics 72

Hootsuite

DECEMBER 10, 2019

The CMO Survey. High-performing organizations use attribution models that have been tested in channels like search engine marketing, television, and outdoor advertising, and apply them to social. Respondents in our survey specifically singled out multi-touch and market mix modeling attribution. GlobalWebIndex.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

AUGUST 12, 2010

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified.

Telemarketing 94

Telemarketing Customer loyalty Marketers Marketing 94

Bannerflow

OCTOBER 2, 2018

Look out for a candidate who not only has a proven track record with SEO, but also someone with a well-rounded understanding of marketing. Social media is an important part of any in-house marketing mix. Your CMO is your chief strategist, coordinator, and team leader. Social media.

CMO 65

CMO Marketers Marketing Copywriting 65

OnDemand CMO

DECEMBER 16, 2021

I had the recent pleasure of being a guest speaker on the LeadHERship Global podcast where I discuss how to create a sustainable competitive advantage for your business, through the development of a strategic holistic marketing plan. Though leads are important, the entire process of preparing your brand/company for the market is critical.

Marketing Strategy 40

Marketing Strategy Thought Leadership CMO Marketing Mix 40

Moz

OCTOBER 1, 2020

We're one small piece of your client's much larger marketing mix. Everything we recommend to a CMO is an opportunity cost as well for something else that they could be working on. Seek greater perspective. Now let's seek greater perspective. So what this means is SEO does not or should not operate in a silo. Case studies.

Copywriting 74

Copywriting CMO SEO Marketing Mix 74

Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    All of this has to be part of the marketing mix, and propagating it so they can find it, or pushing it to them so they have it is key. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Set Up

AUGUST 9, 2022

Aligning net revenue and net growth goals across departments is a priority for the company, in addition to capturing traditional marketing metrics like “tests around marketing mix model optimization to see contributions of marketing from an ROI perspective.”. #5 Linda Bethea | Head of Marketing | Danone.

Real Estate 52

Real Estate Marketing Mix Education Marketers 52

Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketers 73

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Because it is an easy metric to obtain.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY.

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketers 68

CXL

JULY 21, 2022

For example, a CMO might decide they need some software but delegate the research to a marketing executive before a marketing manager narrows down options. Who are you marketing to at each stage? Look at traffic, engagement, and conversions to determine which channels to add to your marketing mix.

Customer 99

Customer Customer Journey Non-Profit Marketers 99

Moz

OCTOBER 18, 2018

We're one small piece of your client's much larger marketing mix. Everything we recommend to a CMO is an opportunity cost as well for something else that they could be working on. Seek greater perspective. Now let's seek greater perspective. So what this means is SEO does not or should not operate in a silo.

Copywriting 49

Copywriting CMO SEO Marketing Mix 49

The Marketing Operations Leader

APRIL 23, 2025

Multi-Touch Attribution Versus MMM Versus Incrementality I recently participated in a debate on which measurement model is better: multi-touch attribution, incrementality, or market mix modeling. Marketing Mix Modeling (MMM) = Where should I allocate my budget? Here’s what I took away: 1. Each has its place.

Transform 130

Transform Marketing Mix CRM CMO 130

Marketing Insider Group

APRIL 26, 2011

Other leadership perspectives on how to drive change in B2B Marketing: “Throw away the rule book&# says Dana Anderson , Kraft Foods’ Senior Vice President of Marketing, Strategy, and Communications. 78% of Internet users conduct online product research. Web-based email usage has dropped 59% among 12-17 year olds in the past year.

Transform 111

Transform Outbound Marketing Inbound Marketing B2C 111

Marketing Insider Group

APRIL 5, 2011

I declared the end of the beginning for social media in B2B Marketing. And I have already described how organizations need to integrate social media into the marketing mix as well as into the DNA of our organizations. In What Is The Future Of The Social Media Role? What do you think?

CMO 99

CMO Marketing Mix Marketing Strategy Product 99

Marketing Insider Group

SEPTEMBER 30, 2010

Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”.

Marketers 96

Marketers Marketing Manufacturing Telemarketing 96