Hubspot Marketing

OCTOBER 24, 2024

It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins. To learn more about how to build an outstanding brand story, check out the full episode of Marketing Against the Grain below: This blog series is in partnership with Marketing Against the Grain, the video podcast.

Transform 123

Transform CMO Marketers Marketing 123

Sprout Social

JANUARY 11, 2022

These efforts widen your marketing funnel, alleviating the stress of the Q4 crunch. Building out your Q1 marketing plan requires a clear understanding of what will move the needle for your business. Leaders can also boost morale by front-loading plans for team expansion early in your Q1 marketing plan.

Marketing Plan 140

Marketing Plan Energy CMO Marketers 140

Duct Tape Marketing

APRIL 14, 2024

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? This is where hiring a fractional CMO can make a significant difference. Where can I find a fractional CMO?

CMO 95

CMO Transform Communications Marketing Plan 95

Duct Tape Marketing

DECEMBER 5, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing  Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 96

CMO Marketing Strategy Customer Journey Marketers 96

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers.

Transform 115

Transform Outbound Marketing Entertainment Inbound Marketing 115

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 93

CMO Price Transform Marketing Strategy 93

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 98

CMO Marketing Strategy Customer Journey Marketers 98

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 106

CMO Transform B2C Marketers 106

yorCMO

FEBRUARY 16, 2023

The post 6 Ways a Fractional CMO Can Help Your Business Manage Capacity Issues and Increased Demand appeared first on yorCMO.

CMO 98

CMO Management Marketing Plan Customer 98

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?

CMO 89

CMO Transform Education Marketing Strategy 89

The Next CMO

JUNE 9, 2022

Marketing moves quickly - and it continues to accelerate. How can marketers (1) ensure they don't miss their plans, and (2) communicate results clearly and objectively? Spending has to happen quickly to keep pace with the required execution.

Marketing Plan 130

Marketing Plan Marketers Marketing Communications 130

Marketing Insider Group

SEPTEMBER 2, 2020

Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results.

CMO 145

CMO Finance Key Performance Indicator Transform 145

The Marketing Operations Leader

AUGUST 27, 2024

In this edition: The Blueprint for Marketing Planning for Marketing Operations Becoming the COO (Chief Operating Officer) of the Marketing Organization What Marketing Ops Really Means Set Marketing Ops OKRs Poll: What is the Most Underrated Marketing Channel Right Now? Download now!

CMO 130

CMO Marketers Marketing Marketing Plan 130

Adobe Experience Cloud Blog

MAY 22, 2013

Author: Fergus Gloster I am often asked in one-on-one conversations and group discussions whether Marketers should concentrate their resources on a single unique strategy, or spread their effort across many campaigns. This is evident today by the emphasis on social or inbound marketing as the single source of leads.

CMO 134

CMO Thought Leadership Inbound Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Make mobile marketing a priority. Marketers are addicted to short-term metrics. (Browsing data like company name, location, etc.

Transform 174

Transform CRM B2C CMO 174

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 121

CMO Customer Acquisition Transform User-Generated 121

Marketing Insider Group

SEPTEMBER 17, 2020

What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. I found myself thinking of what I would ask my CMO as a CEO.

CMO 144

CMO Transform Marketers Marketing 144

The Next CMO

NOVEMBER 22, 2022

How to Create a Marketing Plan Timeline.

Marketing Plan 59

Marketing Plan Marketers Marketing Marketing Strategy 59

The Next CMO

JUNE 17, 2022

For marketing professionals, this uncertainty increases the complexity of an already demanding job. So how can you achieve marketing excellence in 2022? Have an operational marketing plan.

Marketing Plan 52

Marketing Plan Marketers Marketing 52

Marketing Insider Group

DECEMBER 20, 2012

By Brian Kardon - CMO, Lattice Engines. I vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO. At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua.

CMO 107

CMO Thought Leadership PR Marketers 107

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved a return on investment?

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Hubspot Marketing

AUGUST 29, 2024

So how do you pivot your marketing strategy? Three Ways to Integrate Creator Marketing Strategies into Your Marketing Plan Learn how to revamp your marketing plan by incorporating these three creator-led approaches, along with resources from HubSpot’s Free Marketing Plan Template.

Gen Z 118

Gen Z Transform Direct Mail Outbound Marketing 118

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

CMO 90

CMO Key Performance Indicator Customer Journey Marketing Strategy 90

Rock Content

AUGUST 17, 2017

Christoph is ScribbleLive’s Vice President of Content Marketing Strategy. He helps businesses and organizations in the Americas develop and implement strategic content marketing plans and practices by combining efficient workflows, content marketers’ skills and useful technologies.

CMO 63

CMO Marketing Plan Content Marketing Digital Marketing 63

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Adobe Experience Cloud Blog

SEPTEMBER 3, 2015

Introducing a mobile app into your marketing plan is a critical and strategic move. It’s vital that you integrate its creation into your marketing strategy and that you’re involved in some of the technical aspects of the mobile app creation and implementation. I know it’s not just me…).

Thought Leadership 134

Thought Leadership CMO Marketing Plan Promotion 134

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

CMO 128

CMO Finance Communications B2C 128

Duct Tape Marketing

OCTOBER 23, 2023

The Way Forward FAQs in Relation to Fractional Marketing Officer How much should you pay a fractional CMO? What is the difference between a CMO and a fractional CMO? What is the role of a fractional chief marketing officer? Ever puzzled over the role of a Fractional CMO?

CMO 91

CMO Transform Manufacturing Marketers 91

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. In order to do that, I need to market the value of my team internally. Dig deeper: What is marketing operations and who are MOps professionals?

CMO 107

CMO Marketers Marketing Education 107

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. She talks about business strategy first, then the positioning of your products, as well as the overall marketing plan. Hone in on your positioning (check out my messaging template ).

Marketers 121

Marketers Marketing CMO Marketing Plan 121

Duct Tape Marketing

JANUARY 10, 2025

Focusing on your ideal customer is crucial for small business marketing. This targeted marketing strategy , according to SBA guidelines, improves return by focusing on prospects that fit your criteria. A well-structured, targeted marketing plan aligns efforts with returns. All it takes is the right strategy.

CMO 43

CMO Transform Direct Mail Marketers 43

Martech

APRIL 20, 2022

The Trifecta team transforms data insights into actionable, tailored messaging and content, and incorporates those insights into its multi-channel marketing plan–from SEO to Facebook ads to email.

Transform 98

Transform Customer CMO Customer Journey 98

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. It’s no longer realistic to lay out a locked-in, year-long strategy.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Rock Content

DECEMBER 11, 2020

It will clarify your vision on content reach, Google Analytics , outsourcing on marketing, marketing plan, and more. In Convince and Convert’s blog, you will find useful podcasts and posts about: customer experience ; social media; Content Marketing; B2B marketing; Word of Mouth Marketing.

Content Marketing 124

Content Marketing Transform Marketers Marketing 124

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? As companies increasingly adopt data-driven and technology-integrated approaches, those who focus on and excel in martech alignment could shape market trends and consumer expectations.

Transform 92

Transform CMO CRM Fashion 92

Marketing Insider Group

MAY 14, 2013

For Scott, “the key to scientific marketing is actually the embrace of marketing experimentation as a driver of continuous innovation.” ” Marketing Offices As Trading Room Floors. I believe every marketing plan should start with an analysis of your companies “share of conversations.”

CMO 111

CMO Marketers Marketing Marketing Plan 111

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. The report stated that 90% of companies do not have an integrated digital marketing strategy.

CMO 110

CMO Marketers Marketing Advertising 110