Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 93

CMO Price Transform Marketing Strategy 93

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 121

CMO Customer Acquisition Transform User-Generated 121

Rock Content

DECEMBER 11, 2020

It will clarify your vision on content reach, Google Analytics , outsourcing on marketing, marketing plan, and more. In Convince and Convert’s blog, you will find useful podcasts and posts about: customer experience ; social media; Content Marketing; B2B marketing; Word of Mouth Marketing.

Content Marketing 124

Content Marketing Transform Marketers Marketing 124

Martech

OCTOBER 26, 2023

My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months.

CMO 124

CMO New Technology Marketing Plan Place 124

Marketing Insider Group

MAY 14, 2013

Scott Brinker (@ ChiefMarTec ) suggested in my own future of marketing interview series that we need to encourage more marketing experimentation and “Big testing.”. He believes marketing needs to take advantage of both new technology and new talent to start creating hypotheses.

CMO 111

CMO Marketing Marketers Marketing Plan 111

MarketingOps

FEBRUARY 26, 2024

The new model includes the original four pillars – platform operations and marketing development are included under the Technology and Data Management pillar, campaign operations is under Enablement and PMO, and Marketing Intelligence has been changed to Marketing Business Intelligence and Insights.

Transform 130

Transform Marketing Marketers Thought Leadership 130

Marketing Insider Group

NOVEMBER 25, 2019

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Source: [link]. Visuals are also easier to remember than written content.

Market Trends 112

Market Trends Transform Marketing Marketers 112